Digital Ethnography

As digital continues to influence behavioural change across all demographics and cultures, new tools and techniques are starting to allow greater access and insight into people's behaviours globally.

"As a planner I continually encourage the brands I work with to understand their audience behaviours and then create experiences and utilities that fit within this existing routine, rather than try and change behaviours, so when exploring research opportunities we should be doing the same thing - whether that involves simply listening, using mobile devices, creating videos / blogs / diaries / collages, gaming … or any combination of these." Little disappointed Lucas-Garner didn't reference privacy issues in her discussion of methodology in industrial research.

One perspective on which digital tools are most effective (and practical) for ethnographic fieldwork.

Pretty convincing post about the potential for using the ubiquitous smartphone and cloud-based tools in ethnographic settings...but there are some assumptions, as well as some breaks with "tradition" (a few obvious, a few not so much...). I've been using my iPhone in a few ways that parallel the systems Horan has developed, and would be happy to explore some of these tools/apps/affordances...

I agree with some of his techniques, although I still find hand written field notes to be useful. You might be more inclined to write certain things down in the field rather than speak them out loud to be recorded in front of the people you are working with. I also was interested in his section on "local currency." ("Local Currency Whether we want to admit it or not, money talks. Obviously, one should adhere to the local customs regarding the proper use of money in every situation, but spending money can gain you access to areas of life that may otherwise be closed off to you. Generosity in time and money goes a long way, so remember to bring cash to gain access to people and places that you may be unfamiliar with.") This section seems to leave out the fact that spending money in a way which is not culturally appropriate can be as detrimental in certain cases, as it is helpful in other situations.

Interesting use of web... see dishwasher study? and 'Ask Melinda' section

Too bad... how about this video on Consumer Insights Through Online Ethnography - a dishwasher study instead? http://www.youtube.com/watch?v=95fwpVSTgDM

Or, this person's quote-ably "ethnographic" recount of using a washing machine for the first time in college... http://davista4.wordpress.com/sequence-1/

The Sensory Ethnography Lab (SEL) at Harvard is a unique collaboration between the Department of Anthropology and the Department of Visual & Environmental Studies (VES). Harnessing perspectives drawn from the human sciences, the arts, and the humanities, the aim of SEL is to support innovative combinations of aesthetics and ethnography, with original nonfiction media practices that explore the bodily praxis and affective fabric of human existence. As such, it encourages attention to the many dimensions of social experience and subjectivity that may only with difficulty be rendered with words alone. SEL provides an academic and institutional context for the development of work which is itself constitutively visual or acoustic - that is conducted through audiovisual media rather than purely verbal sign systems - and which may thus complement the human sciences' and humanities' traditionally exclusive reliance on the written word. The instruction offered through SEL is thus distinct from other graduate visual anthropology programs in the United States in that it is practice-based, and promotes experimentation with culturally-inflected, nonfiction image-making.

Harvard seems to have a lot going on for it... In context for what we /do/ with digital ethnography materials, I wish that more of the projects that are featured were actually available for, at the very least, preview (at odds with the program's description of conduction through audiovisual media...). I wish I knew more about Zeega (and the apparent connection based on large logo presence on the projects page), even if it is only in alpha... http://zeega.org/about.php

The projects at SEL provide a rich landscape for sensory/experiential exploration. This type of work really opens the mind to new perspectives and detail that is often exploited or skewed through popular media - like maintstream cinema or video games. Being a huge fan of the film "Where Eagles Dare" and the old SkyTram at Disneyland, I really enjoyed the Greunrekorder - Swiss Mountain Transport Systems sound recordings. I wonder if anyone has conducted similar research on the Portland Aerial Tram. Many of the trailers were exquisite, too. "Sweetgrass" looks to be an amazing documentary.

Zeega is a non-profit inventing new forms of interactive storytelling. Our HTML5 platform makes it easy to combine original content with photos, videos, text, audio, data feeds and maps via APIs from across the web.

Here are two projects that I think are zeega projects. (http://eephusleague.com/magazine/) and (http://www.editsquarterly.com/) Not totally sure though, since they seem to run really easily on both computers I have tried to use it on and on firefox as well.

Found this via Brant's link to the EASA...on their "Documents" page, under "Working Papers". Link should start downloading the PDF.

Good short read (4p) because it presents arguments for and against Hine's belief in online-only research. Probably better than reading Hine's Virtual Ethnography itself; but the review of that work and the author's response in Resource Center for Cyberculture Studies also might be a good exchange to read because we'd get different perspectives but hear Hine speak for herself. Can there be a social space that's solely constituted on and through the internet? And is online-only research the only legitimate research approach to such spaces?

Here is a link to San Francisco's center for digital storytelling. The website has a digital storytelling cookbook, a basic guide to digital storytelling including interview techniques and basics of final cut express. The following is out of the "overloaded memory bank" section of the cookbook: "construction system to assist us in this process. Images, videos, sounds, and other representations of events from our life can help us to reconstruct more complete memories and therefore expand the repertoire of story that we can put to use." What are the implications for memory, and storytelling, if it is being framed in the context of a more formal recorded digital story.

and here is the link (http://www.storycenter.org/). There are several videos on the site that might be interesting to check out as well.

I am admittedly bad at finding links that aren't already posted here... I thought this person brought up some of the key points we have been discussing concerning where digital ethnography can take place in relation to traditional ethnographic terminology... specifically, defining a 'field site'... if this link works...

This is an interesting article about those domains where the ethnographic work takes place. I thought it was really interesting how the case study shows how civic engagement is enable in both "on-line" and "off-line", making me think of how we construct meanings about place and time, carrying out the conversations from on "space" to another.

Vectors is a beautiful journal of culture and technology. It pushes its contributors to present research in innovative ways. Not every piece is ethnographic, but it may inspire us to present our research in visually stunning ways. This would be great to consider in week 9.

I haven't been able to find a free online copy of this yet. It looks very helpful. Has anyone else been able to secure one? The title reminds me of Patrica Lange's piece on YouTube and "publicly private" and "privately pubic" online spaces. Her application of the idea of "fractalized communities" has been very useful to my research on out-of-the-way online communities. Check that one out at http://uolibraries.worldcat.org/title/publicly-private-and-privately-public-social-networking-on-youtube/oclc/726935972&referer=brief_results

I have not been able to find one either, although I was able to find proof chapters of another two articles in the book.

Translating physical places into digital interactive platforms. This is allowing to transcend time and space timelines, bringing stories from the past and liking them to the relevance of present places.

This is fascinating work. I'm looking forward to exploring this further - particularly the socially-engaged content that is described in the mission statement. It is amazing to think of the amount of data that is available to modern researchers. Kudos to USC and UCLA.

By revealing the social networks present within the urban environment, Invisible Cities describes a new kind of city-a city of the mind. It displays geocoded activity from online services such as Twitter and Flickr, both in real-time and in aggregate. Real-time activity is represented as individual nodes that appear whenever a message or image is posted. Aggregate activity is reflected in the underlying terrain: over time, the landscape warps as data is accrued, creating hills and valleys representing areas with high and low densities of data.

Might be interesting to download the software and see what comes of this multimodal effort...takes geocoded activity from social media and "maps" it to an "immersive three dimensional space." While not ethnographic in any proper/traditional sense, this tool foregrounds questions about community, public-ness, social practice, and digitally-enabled culture...

From the website: The Reciprocal Research Network (RRN) is a key component of the Museum of Anthropology's Renewal Project, "A Partnership of Peoples." In addition to the RRN, the Renewal Project comprises several complementary and innovative components, including a new Research Centre, Major Temporary Exhibition Gallery, and Community Suite. Together, they support collaborative, socially responsible, and interdisciplinary research across local, national, and international borders. The RRN is an online tool to facilitate reciprocal and collaborative research about cultural heritage from the Northwest Coast of British Columbia. The RRN enables communities, cultural institutions and researchers to work together. Members can build their own projects, collaborate on shared projects, upload files, hold discussions, research museum projects, and create social networks. For both communities and museums, the RRN is groundbreaking in facilitating communication and fostering lasting relationships between originating communities and institutions around the world.

There is not much access to the site without an account, so I requested one. I am interested in looking at how this site functions (where there seem to be numerous projects being created with the materials) in contrast with the Danish Folklore Nexus I posted earlier. Both resources might offer insight in to how new projects are being created with already collected materials.

I finally got an account set up and was able to look around the webpage. The images are worth looking at in the very least, although it looks like you have to join sections to see what is going on with projects. You can also see "user submitted" information in a specific heading to see what information users have contributed to the objects.

This is a great site that keeps a record of videos removed from YouTube for copyright violations. You can't watch them, but there's something great about having a record that they were there at all. I'm fascinated by the "when" of online culture and the tendency for some material to disappear. This is one of the places I've found that lets me see what the internet used to be.

This is a great resource. I really like the concept of there being a resting place for tombstoned IP-offensive user generated content, much of what could be perceived as works of art depending on your perspecitve (IP vs remix culture). Also, a good example of creative censorship and the REAL governing authority -- RIAA, MPAA, etc.

Beautifully crafted timelines that are easy, and intuitive to use. Document History Connected: Timeline is also great for pulling in media from different sources. It has built in support for pulling in Tweets and media from Twitter, YouTube, Flickr, Vimeo, Google Maps and SoundCloud. More media types will be supported in the future. Timeline is open source and could be quite useful for mashing together different types of content associated with ethnography projects.

What a great tool, Ed! Thanks for sharing! Now I feel like I need to think of a project where I can use this.

A useful article. I pulled out this section: "This confirms the willingness of cultural heritage institutions to start using new media resources and the improvements in accessibility that these new media technologies can offer. This being said, the range currently available leaves one with the distinct impression that it has been developed on an ad hoc basis, with public sentiments perhaps more important than a considered strategy." I wonder how much the development of this media has incorporated general public sentiment as opposed to public input into how they would like the media to look or be used.