This article is a little light on and it seems it could be the intellectual embodiment from an ad for a web domain vendor but it does highlight the need for a positive digital footprint in the future. This is a key driver in digital citizenry education and a positive approach to the 'digital footprint'. Though I have also seen the flip side warning that the reckless bravado of youthful antics can leave you with a footprint which haunts you like a ghost negating any job prospects. ie the scaremongering approach. I guess depending on the individual both approaches have value...?
Abstract: Children and young people are spending more time online. Face-to-face interactions with friends are being supplemented with digital communication. Australian children are particularly prolific users of the internet (Green et al, 2011). This online activity creates digital footprints. Digital footprint refers to the information and data that people generate, through purposive action or passive recording, when they go online (Thatcher, 2014). Digital footprints now play a role in people's employment and educational opportunities (Black and Johnson, 2010). In this context not having a digital footprint can be as serious as having a badly managed one. One way to address this is for schools to explicitly teach students how to develop positive digital footprints that will help, rather than hinder, them in the future.