Marketing Still Has a Colorism Problem - 1 views
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chrisfowler94 on 07 Sep 21This article highlights the issue of colorism (discrimination against those with darker skin) and how it is still prevalent in marketing. Belief-driven buyers are becoming more common and seek brands who promote social change. The author gives four solutions that brands could use in order to stay with the times and their consumers.
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ive2117547 on 08 Sep 21Wistfully, we continue to see how marketing strategies continue to discriminate against colored people. Marketers should be more open-minded by including more diversity.