Choreography. Most organizations seek "high performance." Today, performance is no longer enough: excelling in yesterday's terms is excelling at the wrong things. This is downright self-destructive (just ask Wall Street). Today's radical innovators aren't merely mute performers, precisely executing the empty steps of a meaningless dance: they're more like choreographers. Choreographers define the steps of a better dance — they lay down better rules for interactions between supply and demand to take place.
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