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There's no way to predict which moments of a liberal-arts education will be directly relevant in the workplace, but it's imperative that students know such moments occur frequently, and that the skills and knowledge they're learning are far from obscure and irrelevant.

We use visual-thinking techniques to help students connect the dots between their academic experience and the workplace.

But the opportunity to teach a career course that directly draws from a liberal-arts curriculum is not offered at many institutions. Instead, if courses are offered at all, they typically focus on basic job-finding skills like résumé writing and networking, serving to reinforce professors' worst beliefs about career advising: that it distracts and detracts from the educational process.

Professors, academic deans, and career-center staff members must work together. Learn what is happening in each other's shops. And don't have just a superficial conversation about services—instead, engage in a conversation about what is truly distinct about the curriculum, what students are learning, and how to make employers care.

Career-center personnel should find out what employers are seeking and what they say about your students.

If more liberal-arts faculties and career experts get together, watch out—the results could be amazing.

annabe administrator noted that the recipient had published well more than 100 articles. He never said why those articles mattered.

And all we have are numbers about teaching. And we don't know what the difference is between a [summary measure of] 7.3 and a 7.7 or an 8.2 and an 8.5."

The problem is that such numbers have no meaning. They cannot indicate the quality of a student's education.

or can the many metrics that commonly appear in academic (strategic) plans, like student credit hours per full-time-equivalent faculty member, or the percentage of classes with more than 50 students. Those productivity measures (for they are indeed productivity measures) might as well apply to the assembly-line workers who fabricate the proverbial widget, for one cannot tell what the metrics have to do with the supposed purpose of institutions of higher education—to create and transmit knowledge. That includes leading students to the possibility of a fuller life and an appreciation of the world around them and expanding their horizons.

But, like the fitness club's expensive cardio machines, a significant increase in faculty research, in the quality of student experiences (including learning), in the institution's service to its state, or in its standing among its peers may cost more than a university can afford to invest or would even dream of paying.

Such metrics are a speedup of the academic assembly line, not an intensification or improvement of student learning. Indeed, sometimes a boost in some measures, like an increase in the number of first-year students participating in "living and learning communities," may even detract from what students learn. (Wan U.'s pre-pharmacy living-and-learning community is so competitive that students keep track of one another's grades more than they help one another study. Last year one student turned off her roommate's alarm clock so that she would miss an exam and thus no longer compete for admission to the School of Pharmacy.)

Even metrics intended to indicate what students may have learned seem to have more to do with controlling faculty members than with gauging education. Take student-outcomes assessments, meant to be evaluations of whether courses have achieved their goals. They search for fault where earlier researchers would not have dreamed to look. When parents in the 1950s asked why Johnny couldn't read, teachers may have responded that it was Johnny's fault; they had prepared detailed lesson plans. Today student-outcomes assessment does not even try to discover whether Johnny attended class; instead it produces metrics about outcomes without considering Johnny's input.

companies are trying out MCPD to not only foster a more collaborative workplace but to bring in outside innovation

But engineering curricula, said Panchal, tends to remain focused on traditional approaches to product development.

The Change Process as Problem Solving and Problem Finding

What is not useful about this framework is that it does not allow for change efforts that begin with the organization in extremis

this framework is that it gives rise to thinking about a staged approach to changing things.

Change as a “How” Problem

Change as a “What” Problem

Change as a “Why” Problem

The Approach taken to Change Management Mirrors Management's Mindset

People in core units, buffered as they are from environmental turbulence and with a history of relying on adherence to standardized procedures, typically focus on “how” questions.

To summarize: Problems may be formulated in terms of “how,” “what” and “why” questions. Which formulation is used depends on where in the organization the person posing the question or formulating the problem is situated, and where the organization is situated in its own life cycle. “How” questions tend to cluster in core units. “What” questions tend to cluster in buffer units. People in perimeter units tend to ask “what” and “how” questions. “Why” questions are typically the responsibility of top management.

One More Time: How do you manage change? The honest answer is that you manage it pretty much the same way you’d manage anything else of a turbulent, messy, chaotic nature, that is, you don’t really manage it, you grapple with it. It’s more a matter of leadership ability than management skill. The first thing to do is jump in. You can’t do anything about it from the outside. A clear sense of mission or purpose is essential. The simpler the mission statement the better. “Kick ass in the marketplace” is a whole lot more meaningful than “Respond to market needs with a range of products and services that have been carefully designed and developed to compare so favorably in our customers’ eyes with the products and services offered by our competitors that the majority of buying decisions will be made in our favor.” Build a team. “Lone wolves” have their uses, but managing change isn’t one of them. On the other hand, the right kind of lone wolf makes an excellent temporary team leader. Maintain a flat organizational team structure and rely on minimal and informal reporting requirements. Pick people with relevant skills and high energy levels. You’ll need both. Toss out the rulebook. Change, by definition, calls for a configured response, not adherence to prefigured routines. Shift to an action-feedback model. Plan and act in short intervals. Do your analysis on the fly. No lengthy up-front studies, please. Remember the hare and the tortoise. Set flexible priorities. You must have the ability to drop what you’re doing and tend to something more important. Treat everything as a temporary measure. Don’t “lock in” until the last minute, and then insist on the right to change your mind. Ask for volunteers. You’ll be surprised at who shows up. You’ll be pleasantly surprised by what they can do. Find a good “straw boss” or team leader and stay out of his or her way. Give the team members whatever they ask for — except authority. They’ll generally ask only for what they really need in the way of resources. If they start asking for authority, that’s a signal they’re headed toward some kind of power-based confrontation and that spells trouble. Nip it in the bud! Concentrate dispersed knowledge. Start and maintain an issues logbook. Let anyone go anywhere and talk to anyone about anything. Keep the communications barriers low, widely spaced, and easily hurdled. Initially, if things look chaotic, relax — they are. Remember, the task of change management is to bring order to a messy situation, not pretend that it’s already well organized and disciplined.

The company argues that professors freed from grading papers can spend more time teaching and doing research.

"This is what they do for a living," says Ms. Whisenant. "We're working with professionals." 

Assessors are trained in the use of rubrics, or systematic guidelines for evaluating student work, and before they are hired are given sample student assignments to see "how they perform on those," says Ravindra Singh Bangari, EduMetry's vice president of assessment services.

Professors give final grades to assignments, but the assessors score the papers based on the elements in the rubric and "help students understand where their strengths and weaknesses are," says Tara Sherman, vice president of client services at EduMetry. "Then the professors can give the students the help they need based on the feedback."

The assessors use technology that allows them to embed comments in each document; professors can review the results (and edit them if they choose) before passing assignments back to students.

But West Hills' investment, which it wouldn't disclose, has paid off in an unexpected way. The feedback from Virtual-TA seems to make the difference between a student's remaining in an online course and dropping out.

Because Virtual-TA provides detailed comments about grammar, organization, and other writing errors in the papers, students have a framework for improvement that some instructors may not be able to provide, she says.

"People need to get past thinking that grading must be done by the people who are teaching," says Mr. Rajam, who is director of assurance of learning at George Washington University's School of Business. "Sometimes people get so caught up in the mousetrap that they forget about the mouse."