Article responds to criticism from some companies that Facebook is doing too much to limit free marketing through Facebook; explains that Google and Yahoo went through similar criticism before becoming established marketing platforms.
For people who were concerned that Facebook isn't invasive enough, the company recently unveiled a feature that allows you to track your friends' whereabouts on a map.
The moderators of a popular subreddit (r/technology) are getting flaw for banning stories (via autofilter) that contained certain "controversial" terms. Nothing to see here, really.
LinkedIn's focus on the mobile experience has been wildly successful, with the company recently recording its 300 millionth user. I still think it's weird that I get emails asking me to congratulate people on their work anniversaries.
Twitter is rolling out a new app install ad exchange across other associated social media platforms through a program called MoPub wherein advertisers will be able to bid on ads that allow users to directly install apps through the ad.
General Mills decided to reverse a really dumb new policy wherein people who like their Facebook page would have tacitly waived their rights to sue the company for just about any reason. The policy would likely have been inadmissible in court, but the company ultimately caved to public pressure and reversed it.
Describes the elusive nature of Facebook's privacy settings as well as an app designed to help individuals managers privacy settings across multiple social media platforms.
Discusses Instagram's failure to develop a platform for advertisers that treats them as more than individual users. Suggests that Instagram would do well to adopt some of the more brand friendly practices of Facebook and Twitter.
Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.
Article profiles a startup called Jana Mobile, which recently released a marketing platform called "Marketplace," a platform designed to bring mobile users in emerging markets together with brands. The fundamental principle of the company is to compensate mobile users in Asia and Africa (where mobile data is still very expensive) for the cost of the data required to view branded content.
Article is about the news reader app Circa and its plan to implement advertising into its platform. The company plans to introduce full screen banners as well as sponsored posts.
Discusses initial details of Apples plans to introduce in-app video ads. Where currently a user has to click a banner within an app in order to view the advertiser's video, the article reports that now videos will play automatically within an app. Sounds annoying as hell.
Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.
Reports on a recent survey conducted by Piper Jaffay that indicated that 61% of teens (avg. middle class, 16 years old) own an iPhone. The same survey indicated that 17% of respondents would be willing to pay $350 for an iWatch.
Article outlines rumors that Amazon may finally be entering into smartphone market with the intention of taking on other mobiles companies as it did in the tablet market with the Kindle Fire (to limited success). The device may seek to stand out by using 3D technology. Rumored introduction in June.