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Brian Massey

The Seven Silent Ways Hidden Friction Kills - 0 views

magpub.com/ent-ways-hidden-friction-kills

friction conversion landing pages

shared by Brian Massey on 29 Aug 11 - No Cached
  • Brian Massey on 29 Aug 11
     
    Friction is something I haven't written about much. Friction is anything that keeps a visitor from scanning and understanding your page. From a conversion standpoint, it is anything that makes it unclear what a visitor should do. This article really is enlightening about four  Originally from Austin McCraw of MarketingExperiments
Brian Massey

Top 14 free marketing tools and resources - 0 views

www.marketingexperimentsblog.com/...-tools-and-resources-14-09.php

test conversion ppc split multivariate marketingexperiments

shared by Brian Massey on 20 Mar 09 - Cached
  • Brian Massey on 20 Mar 09
     
    Greatg collection of tools from MarketingExperiments for testing plans.
Brian Massey

Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions - 0 views

www.marketingexperiments.com/...player.html

testimonials

shared by Brian Massey on 27 Apr 11 - No Cached
  • Brian Massey on 27 Apr 11
     
    "People don't buy from Web sites, they buy from people." Dr. Flint McGlaughlin, perhaps the best Webbinar guy in conversion.
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