BBC - Future - The hidden tricks of powerful persuasion - 0 views
-
Brian Massey on 25 Mar 15Most interesting part of this article, is the way that people make up stories about why they do what they do. This is why self-reported data is always we use it for qualitative research, that is but never to find answers to questions. Humans are very good at making up stories about why they do, and these stories are usually lies.