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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.

@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

 @copyblogger: Content is king. In my upcoming book The Customer Creation Equation, I teach you how to charge your marketing batteries and then tap the stored marketing potential... all with content. If you don't yet know what content you're going to create, or find yourself stuck, this infographic may be just the ticket for you.

Earlier this week, one of our partners sent over some copy for me to review. In one of the headlines, they had used the term "end-to-end," as in, "An end-to-end solution for your problem."

I told them that terms like "end-to-end" are cliche, and have basically lost all meaning because of overuse. My friend asked, "Why is that?"

This article from Copyblogger answers that question. Our brains are designed to filter out the familiar, the predictable or what is perceived as familiar and predictable.

Read on to find out how you can save your copy from the parts of the brain that keep your messages from getting in.

Click Here You Idiot: Parody/How to of sales letter pages

How to present information on a Web page.

"The Internet isn't passive. When you search online, you plan to do something:  buy, learn, play, find.  As soon as you go to Google, Yahoo or Bing, you're on the hunt."

There are those among us who have a true command of words and their use. I marvel at them. It is a power that is critical to persuasion, conversion and selling. Gabriella Sannino clearly sees it as a power to help people solve their problems. What better brand experience can you deliver than to help someone find answers to their questions?