@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.
However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.
@getelastic Linda Bustos sees what I see: that the state of mobile websites is like the state of desktop websites circa 1995. What will we look back at and laugh at in five years?
I think we'll laugh at the "hamburger" menu, what Linda calls the Adidas menu.
I also think we'll laugh at responsive designs for small screens, like phones. Small screens need a custom design.
The good news is that we have better tools for testing, and I expect Mobile 1.0 to have a short life relative to Web 1.0.
Linda's article is full of examples for you to not emulate. It will be seen as a harbinger of change in mobile.
We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.
Two points found in this article drive the point home: App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.
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However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.