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in title, tags, annotations or urlWhy It's Like 1995 on the Mobile Web Right Now-Get Elastic - 0 views
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@getelastic Linda Bustos sees what I see: that the state of mobile websites is like the state of desktop websites circa 1995. What will we look back at and laugh at in five years?
I think we'll laugh at the "hamburger" menu, what Linda calls the Adidas menu.
I also think we'll laugh at responsive designs for small screens, like phones. Small screens need a custom design.
The good news is that we have better tools for testing, and I expect Mobile 1.0 to have a short life relative to Web 1.0.
Linda's article is full of examples for you to not emulate. It will be seen as a harbinger of change in mobile.
Why Do Mobile Users Not Buy On Mobile? | AdExchanger - 0 views
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We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.
Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.
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However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.