The Answer to This One Question Will Skyrocket Your Sales | Inc.com - 0 views
-
We often talk about the power of the thank-you page. Once someone has purchased from you or signed up with you, a psychological effect called "Likeing" takes hold. The person likes you more for no other reason than that they chose you.
So, you must be good.
We recommend that you ask for social shares on the thank you page, ask them to upsell on the thank you page, and sign up for email on the thank you page.
Here is another great thing to ask for: Feedback.
The surprising psychology of shoppers and return policies - The Washington Post - 0 views
7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views
-
The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.
Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
Daniel H Pink: employees are faster and more creative when solving other people's probl... - 0 views
-
Bryan and Jeffery Eisenberg often say, "You can't read the label from inside the bottle." It means that you can't really see the solution to a problem if you're too close to it.
This may be a good argument for bringing in consultants for your most important business processes. After working with a client for a year or more, we often find ourselves inside the bottle with them and have to get outside influences to read the label.
Apparently, there is a firm psychological principle at work here that can be measured. What does the label say on your business bottle?
The Psychology of Why Sexy Websites Suck at Sales - 0 views
-
@KISSMetrics makes the point that plain is the new sexy; conventional websites sizzle. This article offers scientific proof that we consider a website "sexy" if it presents information as we expect it. You don't need to pay a creative team to come up with a unique site. In fact you will probably have to reel them in a bit once you've completed this article.
10 Principles of Effective Pricing Pages | ConversionXL - 0 views
-
@PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites.
Why online retailers should enclose the checkout process | Econsultancy - 0 views
-
"Enclose" the checkout process.
This means to create a distraction-free bubble when your visitor has decided to take that bold step and buy your product.
The psychological thing you're working against here is that, when asked to let go of something of value -- like our money -- we are more than happy to delay that decision.
Maybe we'll just shop a bit more. Maybe we'll check one other place for the right price.
That is why any distraction in your checkout process can be an out for a buyer, an out that they may never return from. I've seen checkout processes that have social media icons in them.
Really? Is this the right time to remind someone that they need to check Facebook?
Go buy something on your site and just look for all of the distractions you find. You might feel a bit embarrassed.
Cognitive bias cheat sheet - Better Humans - 0 views
How Good is Your Intuition? Behavioral Economics and Conversion Optimisation | Myth Buster - 0 views
-
Your brain works on two systems, one of which is the "adult" -- critical, discerning, investigative -- and the other which is "intuitive." While the intuitive just wants to have fun, the Adult shows up when there is a problem. If you are appealing to the intuitive with your website, don't do things that cause problems, otherwise, mommy will show up and ruin the fun.
If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.
The Strongest Online Persuader You'll Ever Encounter: Yourself | - 0 views
-
The things that make us effective marketers or stand in our way often aren't external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.
Dr. Aaron Balick maps out how our overburdened Ego does it's best "while being goaded on by the Id and being told off by the Superego."
Dr. Balick knows how to help us relate to these kind of issues.
Asymmetric Dominance aka Decoy Theory - 0 views
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Medi... - 0 views
-
I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...
1 - 18 of 18
Showing 20▼ items per page
If you offer a trial of your product, use email to deliver "mints" of helpful information. This will increase the likelihood that they will buy. See #4.
Design your pricing in clusters around your most profitable offering. See #5.
Be specific in your calls to action. See #3.
Community involvement and social proof are also covered. See #1 and #2.
I hope you enjoy this as much as I do.