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The Noisy Fallacies of Cambridge Analytica and Psychographic Targeting | WIRED
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www.wired.com/...ies-of-psychographic-targeting
personas
psychographics
market research
shared by
Brian Massey
on 21 Mar 18
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Brian Massey
on 21 Mar 18
"This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."
"This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."
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