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Brian Massey

The Noisy Fallacies of Cambridge Analytica and Psychographic Targeting | WIRED - 0 views

www.wired.com/...ies-of-psychographic-targeting

personas psychographics market research

shared by Brian Massey on 21 Mar 18 - No Cached
  • Brian Massey on 21 Mar 18
     
    "This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."
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