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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.

Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.

Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.

There's nothing new here, but a nice summary of SEO and conversion basics.

Inexpensive on-page reviews like Bazaarvoice

Boomers spend more time and money online than any other demographic.

This post has a wealth of examples for optimizing your site. Scroll through to learn much, including an example from our .

Have you taken the free short course we offer there? You should.