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"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.

Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.

The first thing to focus on is the headline.

Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.

 @KISSmetrics This is a great tutorial for how you can keep your emails from getting tagged as SPAM. As a side bonus, these techniques will also help get more of your emails read by your prospects.

I especially like "Sending emails onec every two or three months can be more detrimental than sending multiple emails dialy. Why? Your customers may forget all about you."

Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.

We have begun using machine learning to optimize client websites. We call it "machine earning". I think that this is going to be common within a year or two. So I was pleased to find this excellent summary that explains machine learning so well.

This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.