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Great list of things that lead us to make bad decisions... even with data.

These are the things that make redesigns fail. I've seen it. Over and over.

Keep these things in mind I'd your doing AB tests on SEO traffic. And you should be.

 @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

These guys are real smarty-pants.

by @dragals We should set our sites on the long-term benefits of conversion science as marketers or business owners. This inevitably means a change in culture. Dave offers some good tips for planting the seeds of a testing culture.

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.