A blog is critical for SEO. It can also be a great lead generator and email list builder.
The Conversion Scientist™ is crucial to our marketing efforts.
Rich Page has a great list of do's and don'ts here with examples. You should take a look.
Annoying Ads
Unclear value proposition
Articles with no call to action
Not mobile optimized
Short articles, no sub-headlines
Cluttered sidebar columns
No social proof
Bland articles
Poor incentive to subscribe
No exit-intent popups
Start Here page
This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don't forget that ebooks now outsell print books.
@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.
Steve Young gives us some tested subject lines to consider in our campaigns.
Have some fun with your subject lines and don't take yourself too seriously!
@richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.
My favorites are:
#7 State your value proposition clearly
#8 Create landing pages for your PPC ads
#13 Run an A/B test for the subjet line of your next email
#18 Improve your webpage load time
#22 Discover what your visitors are really doing using CrazyEgg
@TheGrok (Bryan Eisenberg) is one of the founders of the performance marketing movement -- we've called it conversion marketing. He has the cred to ask the hard questions. In this very impactful article, he asks "Really, is this so hard to do?" of the email marketers whom he sees as "broken."
These examples should leave you with a feeling of, "Oh yes. I get it now."
Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!
Well, we can start with these 25 articles, including one from yours truly.
Search Optimization
Social Optimization
Local Optimization
Email Marketing (No Optimization?)
Mobile Optimization
Content Marketing
Conversion Optimization
Reputation Management
@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.
@crestodina I spoke at the Conversion Conference #convcon this week about flipping your message according to your Web visitor. This can be applied to subject lines, search ads, display ads and landing pages.
One of the most powerful "flips" is between the four kind of visitors outlined by Bryan and Jeffrey Eisenberg in their book Waiting for Your Cat to Bark?.
Here is a creative twist on the four kinds of visitors you'll encounter on your website: video game characters.
Is the page, post or email you're working on right now targeting Frogger or Mario or Galaga or PacMan?
@eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.
And we've left some smart ideas behind.
Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.
We often talk about the power of the thank-you page. Once someone has purchased from you or signed up with you, a psychological effect called "Likeing" takes hold. The person likes you more for no other reason than that they chose you.
So, you must be good.
We recommend that you ask for social shares on the thank you page, ask them to upsell on the thank you page, and sign up for email on the thank you page.