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simplea

Activating Omnichannel with Content Intelligence - 0 views

simplea.com/...nnel-with-content-intelligence

content strategy content content management information architecture omnichannel customer experience

shared by simplea on 16 Mar 22 - No Cached
  • simplea on 16 Mar 22
     
    Enterprise brand publishers are building omnichannel organizations in order to engage with customers wherever they are - regardless of platform, device, or media form. Syndicating content from all sources requires intentional planning, focus, disciplines, and a new approach to content supply chains and workflows.
Anna Taylor

The Bruce Lee Guide to Strategic Content - 1 views

www.axzm.com/lee-guide-to-strategic-content

content strategy web content

shared by Anna Taylor on 25 Feb 13 - No Cached
  • Anna Taylor on 25 Feb 13
     
    I had the opportunity to speak at the Pubcon Austin regional recently on a panel about content campaign development. My presentation was entitled "The Bruce Lee Guide to Strategic Content". I wanted to post up a basic transcription for those who missed it.
Anna Taylor

The Super Awesome Content Strategy Worksheet - 0 views

www.axzm.com/ome-content-strategy-worksheet

content strategy content content management tools information architecture web marketing usability UX IA

shared by Anna Taylor on 18 Nov 13 - No Cached
  • Anna Taylor on 18 Nov 13
     
    These templates were my effort to offer a more modern, condensed set of strategic content documents that combine the most essential stuff everyone on the team needs to kick ass.
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