Group items tagged

Reading through a number of posts and articles on everything from social television to transmedia in marketing, I think one thing stands out very clearly. Everyone is looking at transmedia from their own angle. This is very natural and exactly as it should be, as everyone have their own area of expertise, everyone have their own skillsets and everyone have their own projects in mind when deliberating using transmedia storytelling methods.

Transmedia. HTML5. Interactive storytelling. Mobile documentaries. These are the undeniable trends emerging from the storytelling world, and nonprofit organizations would be wise to take notice and hop on board. It's not just about the stand-alone video anymore-- it's about embedding your message into as many relevant platforms as possible. And if I were to venture a prediction myself, it's that tools like this will raise public awareness-- and public action-- to a whole new level.