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Levy Rivers

B&N's Quamut Lures Publishers, Takes on About.com - 4/7/2008 - Publishers Weekly - 0 views

www.publishersweekly.com/...CA6548129.html

backlist quamut

shared by Levy Rivers on 14 Sep 08 - Cached
  • ut, Weiss said, “We’re hoping to catch up and replace [About] in as many categories as we can.” He also said Quamut offers publishers opportunities to revive backlist titles through licensing deals. The company has purchased content from Globe Pequot on fly fishing and from TFH Publications on pet care.
  • About, said its writers are “journalists and professionals.” The company trusts its writers to post content before it is reviewed by About’s editorial staff. Health information is the exception; a medical review board examines content before it is published. But everything else is created on a “publish-first model,” said Daecher, with writers “fact-checking themselves.”
  • Christopher Reggio, book publisher at TFH, said Quamut initiated the licensing deal. TFH created some content exclusively for Quamut, while other material came from its existing titles. It has already supplied Quamut with 50 articles and is in the process of providing 50 more. Now that the site has officially launched, Reggio is hoping that links to other TFH books for sale at BN.com will result in book sales. Weiss expects Quamut to drive traffic to BN.com and to boost book sales.
Levy Rivers

Users Demand Expertise at How-To Web Sites - New York Times - 0 views

www.nytimes.com/...28ecom.html

& barnes crowd expertise howto noble of project wisdom

shared by Levy Rivers on 14 Sep 08 - Cached
  • Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.
  • Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free conten
  • This is far from the first online publishing initiative for Barnes & Noble, Mr. Weiss said. Among other efforts, the company in 2001 bought SparkNotes, an online study guide series, and helped oversee the expansion of that business into a wide range of topics. It also began printing and selling the guides in its stores
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  • Quamut pays a team of freelance writers to create those, which are vetted by the company’s editors. Those writers, Mr. Weiss said, are the other important difference between Quamut and sites that rely on self-proclaimed experts or site visitors for content. “We actually don’t believe in the wisdom of the crowd,” he said. “This is the old-fashioned publishing model.”
  • That model has established About.com as one of the most popular sites on the Web, and helped prop up the Times Company’s revenue. About, which offers a combination of how-to content and less pedagogical information involving urban legends or political humor, pays 721 freelancers to cover some 70,000 topics. Roughly 41 million people visited the site last month, according to comScore Networks, an increase of about 3 million from December.
  • Mr. Sinha, of the JMP Group, said the most successful how-to sites are likely to include expert advice, as well as advice from other readers and a format that allows questions and answers.
  • That is closer to the approach taken by Demand Media’s eHow, which is among the oldest of how-to sites. Investors poured about $30 million into the site during the online boom, only to see the business falter when advertising revenue dried up. After Demand bought eHow two years ago, it continued to build the site’s content with professionally written articles, but also allowed users to chime in with their own advice.
  • Levy Rivers on 14 Sep 08
     
    Division of B & N is trying to move into active space
Levy Rivers

InternetRetailer.com - Social networking tools unite Circuit City shoppers and resource... - 0 views

www.internetretailer.com/article.asp

corp internetretailer pluck quamut

shared by Levy Rivers on 14 Sep 08 - Cached
  • Big-screen TV shoppers facing a mystifying array of models and technical jargon now can bring along a friend while shopping at CircuitCity.com. New social networking tools and ratings resources on the site enable visitors to chat with others and review magazine articles rating TVs and other electronics gear.A social media platform from Pluck Corp. also enables visitors to connect online with company product specialists for advice on tricky purchases, such as high-definition TVs, digital cameras and personal computers.
  • Levy Rivers on 14 Sep 08
     
    Ways to build convidence and sales
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