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The driving reason for adding the sixth "W" is the erosion of public trust in professional journalism and the need for journalists to engage with the public to regain that trust.

Public spaces are an important part of Knight Foundation's work in cities and the communities where we invest. We believe that great public spaces have the power to transform cities. They are where neighbors can meet and residents can enjoy local arts and culture, take a jog or spend time with family. They help to advance civic engagement and the attachment people feel to their cities - both necessities for creating more informed and engaged communities. Recent research by the Center for Active Design shows that public spaces can help to facilitate community connection, trust and involvement.

Public Conversations Project fosters constructive conversation where there is conflict driven by differences in identity, beliefs, and values. We work locally, nationally, and globally to provide dialogue facilitation, training, consultation, and coaching. We help groups reduce stereotyping and polarization while deepening trust and collaboration and strengthening communities. At the core of many of today's most complex social problems is a breakdown in relationships that leads to mistrust, gridlock, and fractured communities. Public Conversations' method addresses the heart of this breakdown: we work to shift relationships, building the communication skills and trust needed to make action possible and collaboration sustainable.

The Center for Civil Society in the Luskin School of Public Affairs at UCLA was established in 2002 as a research center focused on civil society, nonprofit organizations, philanthropy, and social enterprise. Situated across the School's three academic departments of Public Policy, Urban Planning, and Social Welfare, the Center has, over the past decade, developed graduate curricula, served as a convening center for scholars, practitioners, and students, and has produced an array of studies and publications, including an annual State of the Los Angeles Nonprofit Sector report and survey that has become a trusted source of data and analysis for the regional nonprofit community.