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The driving reason for adding the sixth "W" is the erosion of public trust in professional journalism and the need for journalists to engage with the public to regain that trust.

"Story-based strategy is a participatory approach that links movement building with an analysis of narrative power and places storytelling at the center of social change.  "

The Public Laboratory for Open Technology and Science (PLOTS) is a community which develops and applies open-source tools to environmental exploration and investigation. By democratizing inexpensive and accessible "Do-It-Yourself" techniques, Public Laboratory creates a collaborative network of practitioners who actively re-imagine the human relationship with the environment. The core PLOTS program is focused on "civic science" in which we research open source hardware and software tools and methods to generate knowledge and share data about community environmental health. Our goal is to increase the ability of underserved communities to identify, redress, remediate, and create awareness and accountability around environmental concerns. PLOTS achieves this by providing online and offline training, education and support, and by focusing on locally-relevant outcomes that emphasize human capacity and understanding.