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The Open Project is the inspiration of Dmitriy Rybnikov and his Moscow based "Sound Space" studio. The goal of the project is to unite young and skilled music professionals from around the world. Dmitriy invites talented lyricists, vocal artists, and musicians to collaborate and create music together. Through working together, members will capitalize on the best of everyone's skills. Members may also receive the support of the successful producers from Dmitriy's studio.

What happens when the data flow is asymmetrical - but in favor of creators? What happens when everyone is uploading far more than they download? If everyone is busy making, altering, mixing, and mashing, who will have time to sit back and veg out? Who will be a consumer? No one. And that's just fine. A world where production outpaces consumption should not be sustainable; that's a lesson from Economics 101. But online, where many ideas that don't work in theory succeed in practice, the audience increasingly doesn't matter. What matters is the network of social creation, the community of collaborative interaction that futurist Alvin Toffler called prosumption. > As with blogging and BitTorrent, prosumers produce and consume at once. The producers are the audience, the act of making is the act of watching, and every link is both a point of departure and a destination.

And who will write the software that makes this contraption useful and productive? We will. In fact, we're already doing it, each of us, every day. When we post and then tag pictures on the community photo album Flickr, we are teaching the Machine to give names to images. The thickening links between caption and picture form a neural net that can learn.

The more we teach this megacomputer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity.