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The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather, and this holiday season people can help highway safety and reduce 'morning after' effects by turning to water - including bottled water - in place of alcoholic drinks at parties and functions.

Experts and Bottled Water Industry Confident that Technical and Safety Measures Used to Produce and Process Bottled Water are Effective in Protecting From Pharmaceutical Contamination

The US Conference of Mayors (USCM) today passed Resolution 70, misleadingly titled "Supporting Municipal Water Systems," at its annual meeting in Miami, Florida. The resolution is riddled with erroneous statements and errors about bottled water regarding its comprehensive regulation by the Food and Drug Administration (FDA), varied product costs and the industry's minimal use of natural resources. The USCM resolution also ignores the bottle water industry's long history of environmental stewardship, its light-weighting of plastic containers, the fact that every bottled water container is 100 percent recyclable and the industry's support for broad-based, single-stream community recycling efforts.

"The International Bottled Water Association (IBWA) and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. Since we first learned the news of this disaster, IBWA and the bottled water industry have produced, coordinated and distributed critical bottled water supplies through relief agencies and organizations such as 'Clean the World', 'Convoy of Hope,' 'American Red Cross' and 'AmeriCares' and other state and local charities.

Americans now officially drink more bottled water than soda. It's a shift that decades ago might have seemed unthinkable-that consumers would buy a packaged version of something they could get free from a tap. But bottled-water sales have been growing in the U.S. ever since the arrival of Perrier in the 1970s. The gains accelerated in recent years amid concerns about the health effects of sugary drinks and the safety of public-water supplies.

Consumers can remain confident that bottled water is a safe, healthy packaged food product that is comprehensively regulated by the United States Food and Drug Administration

As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover. As you get older you notice dry skin, under-eye circles and headaches creeping up when you don't get enough of it. Gym rats carry around huge jugs of it, models swear by it as an essential piece of their beauty routine and a lack of it may just be the reason behind your daily afternoon slump. We're talking water - arguably the most essential component of our diets.

In a recent survey conducted by Harris Interactive®, bottled water was the Number One choice of consumers when asked to identify the bottled beverage they most associate with living a healthy lifestyle. In the survey, respondents were asked, "Please think about living a healthy lifestyle. Which one bottled beverage do you associate most with living a healthy lifestyle?" The results were as follow (in descending order):

Metro will allow water on its buses and trains and in stations this weekend as Washington copes with record-breaking heat. Bottled Water Matters is the official voice of the bottled water companies, formed by the IBWA. Give bottled water consumers a voice to share their ideas about bottled water facts, types of bottled water, mineral water brands, bottled water, water bottle labels