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The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather, and this holiday season people can help highway safety and reduce 'morning after' effects by turning to water - including bottled water - in place of alcoholic drinks at parties and functions.

Experts and Bottled Water Industry Confident that Technical and Safety Measures Used to Produce and Process Bottled Water are Effective in Protecting From Pharmaceutical Contamination

"The International Bottled Water Association (IBWA) and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. Since we first learned the news of this disaster, IBWA and the bottled water industry have produced, coordinated and distributed critical bottled water supplies through relief agencies and organizations such as 'Clean the World', 'Convoy of Hope,' 'American Red Cross' and 'AmeriCares' and other state and local charities.

Consumers can remain confident that bottled water is a safe, healthy packaged food product that is comprehensively regulated by the United States Food and Drug Administration

In a recent survey conducted by Harris Interactive®, bottled water was the Number One choice of consumers when asked to identify the bottled beverage they most associate with living a healthy lifestyle. In the survey, respondents were asked, "Please think about living a healthy lifestyle. Which one bottled beverage do you associate most with living a healthy lifestyle?" The results were as follow (in descending order):