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BOTTLED WATER'S ENVIRONMENTAL ACTIONS A FOCUS FOR EARTH DAY International Bottled Water Association NEWS RELEASE May 8, 2017 Alexandria, VA - Actions that bottled water companies continue to take to reduce their environmental footprint are highlighted on Earth Day, the International Bottled Water Association (IBWA) announced today. "We agree with the organizers of Earth Day that education is the foundation for progress, which is why IBWA is taking this opportunity to educate the public about the bottled water industry's continued efforts to reduce the impact of its products and its dedication to protecting our environment and natural resources," says Jill Culora, vice president of communications for IBWA. Some of these measures include: · Lightweighting PET plastic packaging. With an average weight of 9.25 grams per 16.9 ounce single-serve container, bottled water uses one-third the amount of PET it takes to make soda and other drink containers, which need to be thicker due to carbonation and manufacturing processes and weigh, on average, 23.9 grams. · Reducing water used in production facilities. On average, it takes only 1.32 liters of water to produce 1 liter of finished bottled water (including the liter of water consumed). This is the lowest water-use ratio of any packaged beverage product. · Using less energy. On average, only 0.24 mega joules of energy are used to produce 1 liter of bottle of water - the lowest amount compared to any packaged drink. · Providing consumers with packaging that is 100 percent recyclable (even the caps). · Entering into partnerships with stakeholders to educate consumers and increase recycling rates. · Home and office delivery 3- and 5-gallon plastic bottled water containers are returned to the plant, sanitized, and then re-used30-50 times before they are removed from the market and recycled. · Making PET plastic bottles from recycled plastic (rPET) - which uses 8

CELEBRATE DRINKING WATER WEEK BY CHOOSING HEALTHY HYDRATION The single easiest way to live a healthier lifestyle is to choose healthy hydration by swapping just one caloric beverage with zero calorie water each day, the International Bottled Water Association (IBWA) announced today in support of Drinking Water Week (May 7 - 13). "Water plays a vital role in supporting nutritional health. Because 47 percent of added sugars in our diets come from beverages - and account for 20 percent of our daily caloric intake - it is clear that consumers can benefit from being more aware of what they drink and reducing their calorie consumption from beverages," said IBWA President and CEO Joe Doss. People could save 100 calories each day-approximately 15 to 30 percent of an adult's total energy intake-simply by swapping water for 8 ounces of a sweetened beverage, said Kiyah Duffey, PhD, Virginia Tech, who co-authored "Modeling the Effect of Replacing Sugar-Sweetened Beverage Consumption with Water on Energy Intake, HBI Score, and Obesity Prevalence" in the June 2016 issue of Nutrients. "If those calories are not replaced by other foods or beverages, that is a meaningful reduction in daily energy intake." Among the 250 million adults in the United States (33 percent of whom are overweight), that change alone would trim 3.9 billion calories per day from adults' diets, she said. "It is important to acknowledge that convenience and availability are key in getting people to change habits, like drinking more water," said Mr. Doss. "Consumers should be encouraged to reach for water, including bottled water, instead of less-healthy packaged beverages. This is why bottled water should always be available where other convenience drinks are sold." "Water, including bottled water, helps people pursue a healthy lifestyle and avoid sugar-sweetened beverage consumption." Water helps nearly every part of the human body function efficiently. Considerin

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The International Bottled Water Association (IBWA) has been awarded the APEX 2017 Award of Excellence for its bimonthly magazine, Bottled Water Reporter. The publication, which competed against more than 300 entrants in the category for magazines, journals, and tabloids, is the only trade magazine in the nation that exclusively covers the bottled water industry-America's No. 1 packaged beverage-reporting on trends, issues, and innovations. IBWA Publications Manager Sabrina Hicks said this was the first year the trade association entered its magazine in the international competition, which evaluates communications publications on criteria such as graphic design, quality of editorial content, and the success of the entry in conveying the message and achieving overall communications effectiveness.

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