Mark Johnson, Powerset/Microsoft Program Manager, commented that "the next era of the Web will represent greater understanding of computers." He went on to suggest that "if Web 1.0 was about Read and Web 2.0 was about Read/Write, then Web 3.0 should be about Read/Write/Understand." Specifically he said that "a computer that can understand should be able to: find us information that we care about better (e.g., smart news alerts), make intelligent recommendations for us (e.g., implicit recommendations based on our reading/surfing/buying behavior), aggregate and simplify information. . . and probably lots of other things that we haven't yet imagined, since our computers are still pretty dumb."
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