How to Extend the Shelf Life of Your B2B Email Content: Ideas from a Content Marketing ... - 0 views
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clarence Mathers on 03 Sep 12The average corporate recipient sifts through 105 emails a day, according to IBM's Email Deliverability Report. A study published by the Nielsen-Norman Group reveals that email users typically spend about 51 seconds reading a single newsletter. This means emails already take up 1.5 hours from the daily schedules of contacts like decision-makers in your managers business list.