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Judy Robison

World Maps - 76 views

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    If you think that the website Maps of World offers a huge collection of maps, you would be correct. If you guessed that the maps were of continents, nations, states, and cities then you would be right about that as well. What I discovered about Maps of World that I didn't expect was the amount of facts and information that accompanied their maps. Included with each map is the history, the demographics, the economic data and other useful facts of the continent/nation/state you looked up. They also feature road maps, printable maps, route planners, railroad maps, physical maps, and "Top Ten" themed maps. Maps of World is a great site for maps but it is so much more, it is a useful tool for learning about nations and their history. notes from Michael Sheehan
Martin Burrett

Endangered Languages - 0 views

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    A fascinating site that explores endangered languages. Read information and the demographics of the remaining speakers and watch video clips of some phrases. Why not try something different for your 'language of the week'. http://ictmagic.wikispaces.com/Languages%2C+Culture+%26+International+Projects
Maggie Verster

'Generation V' Defies Traditional Demographics - 12 views

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    "Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights."
J Black

How to Reach Baby Boomers with Social Media - ReadWriteWeb - 0 views

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    Note** Would be interesting for school districts to analyze their percentage of boomers (older and younger) and corresponds their technology training to these new demographics/usage. A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise.
Steve Ransom

Website Survey: 'Mac vs PC' stereotypes broadly true | MacNN - 25 views

  • Mac owners broadly knew: that they see themselves as hip, liberal, verbally-oriented, more adventurous and more creative, while PC people see themselves as very mainstream, conservative (in the general sense of the term, not just politically), math-oriented and less comfortable overall with computers and technology.
  • Mac users can seem trendy, shallow, arrogant or pretentious -- the favourite soft drink picked by Mac users was San Pellegrino Limonata, while the PC users chose Pepsi -- and from a Mac person's view, PC users tend to be rigid, close-minded, conformist and boring.
  • Mac users are 80 percent more likely to be vegetarian; PC users prefer Harleys to Vespas by 70 percent; PC users love the cute captioned cats of I Can Haz Cheezburger, while Mac users get their smiles from Boing Boing
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  • Mac users are better educated (67 percent of Mac users completed a four-year degree, while only 54 percent of PC users did so), more liberal (58 versus 36 percent), more urban (52 percent said they live in a city while PC users tended to live in rural or suburban areas) and younger (18-34 demographic) than their PC counterparts (who tended to be more in the 35-49 demographic).
  • PC users, the survey found, like fitting in over "making their own mark" (twice as often as Mac users); prefer staying at home to "partying"; enjoy mainstream TV shows (such as "The Tonight Show") and TV channels (The History Channel, Syfy, USA) much more than Mac users (who tend towards edgier shows like "Parks and Recreation" and channels like Bravo, Showtime and HBO); they prefer to be "later adopters" of technology and are twice as likely to find it a "struggle" that's akin to learning a foreign language, and PC users tend to stick with well-established brands in everything from restaurants to painters, while Mac users bent towards the newer, more fashionable trends.
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    Who's hipper? Mac folks, of course - more educated, too!
clarence Mathers

How to Segment Your B2B Mailing Lists According to Buyer Personas - 0 views

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    Before the terms "targeted" and "content" became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities.
Dennis OConnor

Geezers online and implications for schools - 0 views

  • While school leaders (rightly) focus on the importance of the Internet in students' lives and education, we ought to also seriously be considering what this report says about how we communicate with our parents and communities. And asking what exepectations we should have of all teachers of an online presence and use of digital communications.
  • Most of our parents fall smack into the Gen X category - that which has a disproportionately high percentage number of online users and is increasingly likely to look for information online.
  • Too often educators think of students as their "customers." Dangerous mistake. Children no more choose their  schools than they choose their physicians or shoe stores. Parents who wouldn't choose a bank that does not allow online account access won't choose a school that doesn't offer online gradebook access either.
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    From Doug Johnson's Blue Skunk Blog. Doug provides a link to the new Generations Online in 2009 report from the Pew Internet project. The chart of Generational Differences In Online Activities is an eye opener. (Since I have geezer eyeballs, the title of this post really appeals to me!)
Jean Potter

BBC News - 7 billion people and you: What's your number? - 32 views

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    population growth infographic
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