Producers stopped relying only on their intuition while making movies. They have begun using AI technology to predicy which actors to cast, which scenarios to choose.
we have a literal interpretation of free will now in the context of algorithms, which is: Are you making the final choice?
a third of your choices on Amazon are driven by recommendations. Eighty percent of viewing activities on Netflix are driven by algorithmic recommendations. Seventy percent of the time people spend on YouTube is driven by algorithmic recommendations
We might see less than 0.01% of any search results, because rarely do we even cross page one. The algorithm has decided which pages we look at. So yes, they’re making a lot of choices for us.
But we don’t have the level of independent decision-making we think we have. We think we see the recommendations and then we do what we want, but algorithms are actually nudging us in interesting ways
The key message is that we are going into a world where these algorithms will help us make better decisions. We’ll have growing pains along the way.
Recommendating system of IT companies begin influence our decision-making more significantly. Our choice is driven by algorithmic recommendations. Legal protection is needed against AI recommendating systems.
Four possible scenarios of video industry: 1) Universal supermarket (few digital platforms with 100% content, AI based special selections for users), 2) Content endgame (content owners withdraw content from plarforms, develop D2C approach), 3) Revenge of the broadcasters (media holdings win their shares by partnerships with telecpms and offering local content, global content exist on digital platforms), 4) Lost in diversity (multiple content creators, multiple content distributors