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Maria Gurova

Shell Creates 'Player' Powered Football Field | Digital Buzz Blog - 0 views

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    Shell build a field in one of the Rio's favelas, which generate electricity from the player's footsteps 
Maria Gurova

Virgin Galactic Wants to Fly You From LA to Tokyo (Through Space, In One Hour) | Mother... - 0 views

  • When Virgin Galactic finally takes its first tourists to space, it'll just be a a stepping stone to what the company's ultimate mission is: Flying people from one place on Earth to another place on Earth, just like any other airline. Except in this version, you'll travel through space and be able to fly from Los Angeles to Tokyo in an hour.
  • He's discussed creating a supersonic passenger plane himself, but why settle for an incremental change when, if it works, "point-to-point suborbital space transportation" promises to be a complete paradigm shift?
  • Virgin's daring, sometimes insane chairman Richard Branson has long had his eyes on a supersonic commercial airline
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  • The Concorde failed for a lot of reasons, not least of which the fact that it was very, very expensive. So far, hundreds of people  have shelled out $250,000 to take a quick suborbital spaceflight with Virgin Galactic, but are they going to be willing to pay hundreds of thousands of dollars to save 12 hours flying halfway around the world?
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
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