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Doris Reeves-Lipscomb

Content Curation Tools for B2B Marketing - Forbes - 0 views

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    Article by Scott Gillum at Forbes, 1/6/12. Excerpt: "The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the "curator." The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where I think the challenge lies in using these tools for thought leadership. Creating a content farm on a "hot" topic will not improve organic search (Google has already figured this out) or establish thought leadership in that space. In the survey, marketers stated that "creating original content" was the number one challenge. Companies have to have a point of view and not just aggregated content on the subject. That said, tools can play an important role in the development of thought leadership content but not on their own. For example, the process I used in the past for developing content involved five steps: Decide on an issues set. Develop a point of view. Conduct research to validate the POV. Summarize the research and draw out insight. Write and publish a content piece."
Doris Reeves-Lipscomb

A Massively Bad Idea - On Hiring - The Chronicle of Higher Education - 0 views

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    Review by Rob Jenkins on the Chronicle, 3.18.13, on why MOOCs are a massively bad idea for wait-listed community college students in California as proposed in new legislation there. Excerpt: "We know that succeeding in online classes requires an extraordinary degree of organization, self-discipline, motivation, and time-management skill. A simple Google search of "how to succeed in online classes" yields a plethora of Web sites-including many college and university sites-offering students such gems as "be organized," "manage your time wisely," and (my favorite) "stay motivated."" Excerpt: So to recap, California's plan (or to be fair, one senator's plan) is basically to dump hundreds of thousands of the state's least-prepared and least-motivated students into a learning environment that requires the greatest amount of preparation and motivation, where they will take courses that may or may not be effective in that format. Here's a prediction: Those students will fail and drop out at astronomical rates. Then the hand-wringing will begin anew, the system will pour millions more dollars into "retention" efforts, and the state will be in an even deeper fix than it is now. (Virtual cheating will probably run rampant, too, followed by expensive anticheating measures, but that's another blog post.) Look, I'm not a politician or an economist. I don't know the answer to California higher education's budget woes. But I'm pretty sure herding community-college students into MOOCs is not it.
Doris Reeves-Lipscomb

(1) PKM 2010 - 0 views

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    Slide show by Harold Jarch on PKM--personal knowledge management--uses systems theory to show how we learn on mega (society), macro (organization), and micro (person) levels. (February 2010) It seems to me that a large part of a MOOC's value is forcing people to build a personal knowledge management process. They might have been able to ignore such a need before enrolling in a MOOC but cannot manage the avalanche of material otherwise. Not only do they need to become better organized in their seeking (this is where the MOOC departs from the day to day personal/professional learning sequence since it aggregates the begining content for them and continues to aggregate the work of MOOC participants), they then need to make sense of it (here again the social filtering and assessment are very helpful), and share their findings/unique perspective. As feedback is received, it motivates the first learner to keep trying to go forward. We all need an alliance of informed and thoughtful folks to keep up with the speed of change. The tools developed in the course of the MOOC can then be the core of PKM. This slide show also makes me realize that ALL online learning communities require some type of PKM and if one doesn't have a regular method for pulling information in and pushing tentative or firm opinions/conclusions out, full value cannot be realized.
Doris Reeves-Lipscomb

Brainstorm in Progress: MOOCs and Connectivist Instructional Design - 1 views

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    A blog by Geoff Cain on MOOCS and Connectivist Instructional design from October 27, 2012. Very interesting history of how this teacher of health information management used collaborative technologies to teach the class and help the students work online in a multi-model delivery method. See below for implications on any online courses and how OS it feels. There were weekly guest lecturers as well as presentations by the course facilitators. The real heart of the course was the groups of students who would meet virtually, using the collaborative tools of their own choosing, who would discuss the presentations and readings. These groups were self-organized, leaderless, and informal. Yet, there always seemed to be someone in the group who would carry the discussion back into the course to have questions answered by the facilitators. And the facilitators would sometimes participate in the discussions. This experience was highly interactive. There was interaction with the facilitators, the content and between the students. Interestingly enough, the research shows that interaction is one of the primary measures of success and retention in online classes: the higher the degree and opportunity for interaction, the more successful a course will be. This course completely changed how I think of course design.
Doris Reeves-Lipscomb

About | Project Community - 0 views

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    Description of a course offered by the Hague University of Applied Sciences, Fall 2012. Nancy White is one of the faculty. "The intersection of technology and social processes has changed what it means to "be together." No longer confined to an engineering team, a company, a market segment or country, we have the opportunity to tap into different groups of people using online tools and processes. While we initially recognized this as "online communities," the ubiquity and diversity of technology and access has widened our possibilities. When we want to "organize our passion" into something, we have interesting choices. It is time to think about a more diverse ecosystem of interaction possibilities which embrace things such as different group configurations, online + offline, short and long term interactions, etc. In this course we will consider the range of options that can be utilized in the design, testing, marketing and use of engineering products. In this course, we'll also begin to pay attention to "The Four i's of Innovation." You'll be learning a lot about these in the coming courses, but consider this a preview. The first i is the itch; "a hunch" that there is something going on. This inclination can indicate the sublime starting point for change or an innovation The second i is insight; the research framework to base the fundamentals of the innovation on The i for idea; the experimenting towards potential solutions ("what if"- approach) The final i is for impact; the realization of the changes and innovations."
Doris Reeves-Lipscomb

Learnlets » Seed, feed, & weed - 0 views

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    Love this blog on seed, feed, and weed learning organizations. Excerpt: Overall, it taps into our natural learning, where we experiment, reflect, converse, mimic, collaborate, and more. Our approach to formal learning needs to more naturally mimic this approach, having us attempting to do something, and resourcing around it with information and facilitation. Our approach to informal learning similarly needs to reflect our natural learning.
Doris Reeves-Lipscomb

Asset-Based Design | Metropolis Magazine - 0 views

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    Article from Metropolis Magazine, October 2008 on Asset-based Design See excerpt: "In contrast, an asset-based approach works with communities to identify their skills and capacities, and invites them to play an active role in the renewal of their environment. "This approach says that all communities have assets. The needs-based provision of services really only addresses the symptoms of the issues without doing any deeper social analysis to uncover the root problems. If joblessness is linked to a lack of educational activities, well, then that is the root issue. We're not saying designers can come in and fix all of those problems; we are saying that designers themselves have a particular asset to contribute, which is their professional expertise at creating beautiful spaces and using design to involve the community in discovering and expressing who they are." How to practice design that builds on a community's strengths and priorities: 1. Identify your community partner. Target a specific organization to partner with, whether it's a design center, a development corporation, a block association, or a nonprofit. By honoring the community building that has already taken place, you will also attract less suspicion as a new face. Begin a dialogue to find a design project. 2. Immerse yourself in the life of the community. Spend time or consider living there. Find out where people like to eat and hang out, what kind of meetings they go to, and what places have a lot of energy-perhaps an arts or a recreation center. Find out what the kids are excited about. Connect with community leaders. Go door-to-door if necessary. 3. Conduct a social analysis. Who has power? What are the challenges facing the community? What are its demographics? What are its core values? Who makes the decisions, and who benefits from or bears the costs of them? It helps to understand how the neighborhood came into being, its history, and the larger town or region in which it is situated. Map ex
Lisa Levinson

Field Notes for 21st Century Literacies | HASTAC - 1 views

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    A Guide to New Theories, Methods, and Practices for Open Peer Teaching and Learning, written by the 21st Century Collective, which includes Cathy Davidson. Includes contributions organized by Motivations, Provocations, Invitations
Doris Reeves-Lipscomb

10 options for implementing a KM strategy | All of us are smarter than any of us... - 0 views

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    Interesting blog post by Chris Collison on starting learning initiatives although he calls them knowledge management, posted July 16, 2013. They are more like variations on a theme than discreet choices. Nevertheless, they are important for enterprise learning facilitators to know about. 1. Top Down, Big Bang-"The challenge, of course is to find ways to keep people's attention - particularly when the board or senior sponsors have moved onto their next big bang." 2. Top Down, Bottom Up--"there is a deliberate effort to harness the energy and passion of workers at the front line, and to involve them in the programme, perhaps as group of advisors or a community of practice." 3. Slipstream--"Slipstreaming is about working in partnership with other initiatives or "transformation projects"" 4. Outside in--"Sometimes things just sound better when they are heard from the outside." 5. Viral--"you need to be prepared for it to be messy - it's a case of let a thousand flowers bloom, pick the best ones and do the weeding and gardening later. However, it's hard to imagine "lessons learned", "knowledge retention" or the creation of knowledge products spreading like wildfire." 6. Stealth--"build up your organization's capability to manage and share knowledge without them realising what your master plan actually is." 7. Copycat--" it's often successful to point to examples of successful KM from other organisations (competitors and customers are particular impactful) to create some "me too" or "me better" demand." 8. Pilot--"A pilot enables you to try the aspects of KM most likely to make a difference quickly, to build credibility locally, and to learn from each implementation." 9. Buffet Menu--"this approach works with the demand already present, and provides an array of tools and techniques which the organisation chooses from at will, once their "palate" is sufficiently educated." 10. Phoenix from the Ashes--"For a lot of organisation
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