Group items tagged

Article by Scott Gillum at Forbes, 1/6/12. Excerpt: "The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the "curator." The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where I think the challenge lies in using these tools for thought leadership. Creating a content farm on a "hot" topic will not improve organic search (Google has already figured this out) or establish thought leadership in that space. In the survey, marketers stated that "creating original content" was the number one challenge. Companies have to have a point of view and not just aggregated content on the subject. That said, tools can play an important role in the development of thought leadership content but not on their own. For example, the process I used in the past for developing content involved five steps: Decide on an issues set. Develop a point of view. Conduct research to validate the POV. Summarize the research and draw out insight. Write and publish a content piece."

Wonderful blog by George Siemens from 2010 enriched with good comments and exchange on teaching in social and technological networks. He reviews the traditional role of a teacher in a classroom (role model, encourager, supporter, guide, synthesizer) and shows how this model falls apart in a distributed learning network with multiple educator inputs and peer-based learning. Instead he says the roles teachers play in networked learning environments are to amplify, curate, find the way to help students make sense of information fragments, aggregate, filter, model (to build apprenticeship learning), and provide a persistent presence (place to express herself and be discovered).

George Siemens on the role of the teacher