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“I’ve always questioned the rankings’ validity,” Taylor said. “It’s marketing, and when we talk about marketing, it’s selling.”

Many parents won’t even consider sending children to colleges that fail to earn high marks.

“There are lies, damned lies, statistics and rankings,” the website says. He defined this mania as “paying too much attention to the rankings and looking for status vs. making the right fit for a person.”

media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought.

what the Net seems to be doing is chipping away my capacity for concentration and contemplation

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. “