Emory scandal: Critics doubt college ratings | ajc.com - 0 views
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“I’ve always questioned the rankings’ validity,” Taylor said. “It’s marketing, and when we talk about marketing, it’s selling.”
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Many parents won’t even consider sending children to colleges that fail to earn high marks.
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“There are lies, damned lies, statistics and rankings,” the website says. He defined this mania as “paying too much attention to the rankings and looking for status vs. making the right fit for a person.”
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