centreforelearning

BACKCHANNEL DISCUSSION TOOL High school students can sometimes be quite introverted and shy in the classroom, but outspoken online. Additionally, some high school classes move through discussions quickly, and not all students find the opportunity to speak up in class. Both of these issues are addressed as high school classes encourage a Twitter backchannel discussion, in which quiet, shy, and unable-to-get-a-word-in-edgewise students are able to speak up in class without actually speaking up in class, sharing their comments, insights, and even relevant links through Twitter as the discussion goes on. Educators have found that Twitter backchannel discussions provide for more interaction not just in the classroom, but beyond, as students often enjoy further carrying on the conversation even after class time is over.

BACKCHANNEL DISCUSSION TOOL High school students can sometimes be quite introverted and shy in the classroom, but outspoken online. Additionally, some high school classes move through discussions quickly, and not all students find the opportunity to speak up in class. Both of these issues are addressed as high school classes encourage a Twitter backchannel discussion, in which quiet, shy, and unable-to-get-a-word-in-edgewise students are able to speak up in class without actually speaking up in class, sharing their comments, insights, and even relevant links through Twitter as the discussion goes on. Educators have found that Twitter backchannel discussions provide for more interaction not just in the classroom, but beyond, as students often enjoy further carrying on the conversation even after class time is over.

PROFESSIONAL DEVELOPMENT Twitter makes the education world smaller, connecting principals, teachers, and other education professionals across the U.S. and even around the globe. Principal Sheninger at New Milford High School in New Jersey started using Twitter to keep in touch with parents, but found its real value in reaching out to other educators and collaborating with them. He is able to use the tool to find new ideas, new resources, and ideas for professional development

Prof. Reis ties this study into the world of online video. He discusses how, after just the first 10 seconds of a video (like the one above for example), 11% of all viewers have abandoned the video. After just one minute (regardless of how long the video is), more than HALF of all viewers are gone. And after 5 minutes, just 9% of the original viewers will remain.

Push strategy

Pull Strategy

Push-Pull in Social Media

The Pepsi Refresh Project

but social media is bigger than other media channels at this point and is so amazingly diverse there really isn’t one single “basket”. 

Social media is win-win.

Everything you say can be used against you, especially if you offend someone.  Be on your best behavior and interact from a professional position, not a personal one.

Interact and maintain dialogue.  If someone messages you, reply – take part in open discussions. Take the time to show appreciate for all manner of feedback, whether it is positive or negative.

Be Proactive

Listen

.  People are now, more than ever, voicing their opinions online to thousands of people through social media channels like Twitter – and they expect companies to respond.