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Frito-Lay decided to launch a multi stage campaign which would entice people to become fans on their new Facebook page. They did this so effectively that they set a Guiness World Record for the most fans on Facebook in 24hours!

fter a live cooking demonstration in New York Times Square created media buzz, customers were given free bags of chips if they registered on a special product giveaway site and liked the page.

Is location-based marketing a no-brainer now Foursquare has 10m users? Brian Solis certainly thinks so. In this piece, our favourite dapper guru investigates the data Foursquare released to celebrate reaching 10m users. A couple of choice quotes: “Services such as Foursquare bring the Yellow Pages alive”.

New study reveals the prime motivators behind why people follow brands If you’re still looking to justify your social media activity to the board, perhaps the following stat will help: 97% of people say that social media has influenced their decision to make a purchase of a brand or product. Pretty emphatic. And one of several very interesting findings from the team at get satisfaction. They’ve recently released a new infographic on why people follow brands. If part of your role is encouraging people to follow your brand, then it’s worth having a look.

To be fair, things are changing. By the end of the year, 75% of US-based companies expect to use social media for customer service. It’s a reaction to the changing game. Gone are the days when social media was all about marketing through Twitter and Facebook. It’s now an integral tool to ensure you are responsive not reactive, contactable not aloof and authentic not robotic. And increasingly, it’s about solving customer’s issues in real time through social channels, showing your dedication and transparency to your customers.

Hangouts - the video chat feature - have come to mobile, currently supporting Android 2.3+ devices, and iOS support is "coming soon." Hangouts also now have an "On Air" feature, which allows any Google Plus user to tune in and watch. Furthermore, Hangouts now offer screensharing, a shared sketchpad, and names for Hangouts. But perhaps the killer app is Google Docs in Hangouts, which will open up the possibility of live collaborative work (especially once Google Apps accounts get access).

The real treasure trove was to be found in the students' innovations. Working together, and often alongside their professors, they came up with far more learning apps for their iPods than anyone—even at Apple—had dreamed possible. Most predictable were uses whereby students downloaded audio archives relevant to their courses—Nobel Prize acceptance speeches by physicists and poets, the McCarthy hearings, famous trials. Almost instantly, students figured out that they could record lectures on their iPods and listen at their leisure.