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Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.

Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.

Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.

A Google a Day is a new daily puzzle that will be hosted at agoogleaday.com and printed above the New York Times crossword puzzle. Answers will be revealed the next day online and in the paper. Like the Times's crossword puzzle, the Google trivia questions will increase in difficulty as the week goes on.

The Google Data APIs Objective-C Client Library provides an iPhone static library, a Mac OS X framework, and source code that make it easy to access data through Google Data APIs. To get started with Google data APIs and the Objective-C Client Library, look at the overview slides, read the introduction and study the example applications.