Frito-Lay decided to launch a multi stage campaign which would entice people to become fans on their new Facebook page. They did this so effectively that they set a Guiness World Record for the most fans on Facebook in 24hours!

fter a live cooking demonstration in New York Times Square created media buzz, customers were given free bags of chips if they registered on a special product giveaway site and liked the page.

With a rising trend of teacher firings and suspensions due to inappropriate online behavior, school districts are now beginning to establish guidelines on what teachers can and can't do on social networking sites.

Facebook is not banned from the classroom. Facebook pages or groups established for classroom use are allowed — as is most other social media. However, teachers are strictly forbidden to communicate with students through any personal means, such as private instant messages or through personal Facebook profiles. According to the advisory, teachers must decline student-initiated friend requests, and never initiate a friend request with a student. The college asserts that when a teacher and a student become friends in an online environment, the dynamic between them is forever changed. An invisible line between professional and personal is crossed, which can lead to strictly forbidden informal conversations.