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Businesses Need To Notice SMS Marketing | Social Media Today - 0 views

socialmediatoday.com/...tice-sms-marketing-infographic sms marketing marketing
shared by Kartini Ishak on 12 Jun 13 - No Cached
  • MS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
  • SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
  • Kartini Ishak on 12 Jun 13
     
    Let's not forget about SMS Marketing shall we?  98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets such as Twitter, Emails and Facebook posts which sometimes are overlooked.
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Stop Stealing Dreams - 0 views

www.squidoo.com/stop-stealing-dreams learning education
shared by yeuann on 29 Feb 12 - No Cached
  • yeuann on 29 Feb 12
     
    The economy has changed, probably forever. School hasn't. School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it's not a goal we need to achieve any longer. In this 30,000 word manifesto, I imagine a different set of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we've been doing, we're going to keep getting what we've been getting. Our kids are too important to sacrifice to the status quo.
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iTunes U still competitive in online education (Stanford Daily) - 1 views

www.stanforddaily.com/...ompetitive-in-online-education Piazza discussion forum iTunes U
shared by Rachel Tan on 19 Jul 13 - No Cached
  • discuss issues together through Piazza, but ran into privacy issues and had to create three separate forums
    • Rachel Tan
      Rachel Tan on 02 Sep 13
       
      Dr Ashley, I wonder what the privacy issues were. There is a fair amount of negative notes in this article that could work against our recommendation of iTunes U 
  • Rachel Tan on 19 Jul 13
     
    In 2007, videotaped lectures from 10 courses were added to the Stanford iTunes site. The content on the site consisted solely of audio and video files until January 2012, when Apple launched the iTunes U app. This app allowed professors to upload additional materials such as homework assignments and class handouts, giving remote students more of a comprehensive course experience. While remote students can now participate in a course by completing homework assignments and even taking exams, they are still not able to ask questions in class, receive feedback on homework and exams or collaborate with classmates. Several iTunes U courses have attempted to bridge this gap through Piazza, an online forum that allows students from around the world to ask and answer questions and discuss the course. Remote students are able to register on Piazza to discuss the lectures and assignments with other students, although Hegarty says that iTunes U students often reach out to him for help instead. https://piazza.com/ The (Free) Efficient Way to Manage Class Q&A How is this better than email, newsgroups, and discussion forums? Students actually use Piazza, they love it. This difference stems from how we built Piazza. We've personally met with and spoken to thousands of students and instructors. The result is a beautifully intuitive and simple product that students love and use.
  • Rachel Tan on 02 Sep 13
     
    Hi Ashley, would this article reference suffice as 'research reference' per our meeting with Director? Thanks for your input on the Emailer. I'm working on it now.
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How to Get through a Creative Block | Digital Art Empire - 1 views

digitalartempire.com/...creative-block
shared by Kartini Ishak on 10 Jan 11 - No Cached
  • How to Get through a Creative Block
  • Doesn’t matter what transpires what matters is doing.
  • Massive action all combine to get you out of your lethargy
  • ...2 more annotations...
  • Technology. We can’t all be web designers or software developers but we can most definitely utilise a lot of this geeky stuff.
  • ake a Note Pad and Pen write down your Most Important and Cherished Goal in life and start breaking this down one line at a time describing how you are going to start to achieve this, how you will feel when you reach this goal, what’s the time line to completion, who’s going to help you, what things are essential in reaching the goal, whose going to share it with you, whose going along for the ride and so on.
  • Kartini Ishak on 10 Jan 11
     
    We go through days like these sometime. Here's 8 creative tips that will ensure you never use this horrendously destructive word ever again. 
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Why the iPad Will Not Save the Publishing Industry - woorkup.com - 0 views

woorkup.com/...t-save-the-publishing-industry mobile ipad
shared by bernard tan on 13 Dec 10 - No Cached
  • Leaving purely technical considerations aside (in some cases the final result is better than in others), the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
  • the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
  • each download may take a period ranging from twenty to seventy minutes if you are connected to a wi-fi hotspot. If you use a 3G connection, instead, the download is inhibited and a message warns you that, due to the excessive size of the file, you must be connected to a wi-fi to continue to the download. Apart from the frustration generated by waiting too long for the completion of the download (especially if you consider that there are an infinite number of alternative sources of information available in a few seconds, for free, just surfing the web), when the user doesn’t have access to a wi-fi network, he is likely to quit the purchase altogether
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  • This limit, which negatively affects sales volumes and profitability of editorial projects aimed at iPad users, will bring developers to rethink radically the structure of such contents and limit their size. Otherwise, a significant proportion of those users who have once experienced the frustration of the download will not want to repeat the purchase a second time.
  • bernard tan on 13 Dec 10
     
    Something it's not about how rich or engaging the contents are but how the ease of being able to reach for it is. ( infrastructure) Afterall would you bother buying a magazine from your local newsagent if you had to stand there and wait in a queue for 30 minutes or more.
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Foursquare Now 10 Million Strong: Has Your Business Checked-in? Brian Solis - 0 views

www.briansolis.com/...g-has-your-business-checked-in social media gamification foursquare learning
shared by Kartini Ishak on 20 Jul 11 - No Cached
  • The Games Businesses Play with Customers Boomers and Generation X will remember the days when the Yellow Pages was the encyclopedia of local business. Now services such as Foursquare bring the Yellow Pages alive. Add to the fact that the people we know and trust share their experiences and endorsements or critiques with every checkin, we’re given access to something quite remarkable. Additionally, businesses are given a special opportunity to learn more about the people who are checking-in and also about those who are not. Foursquare offers a powerful set of business tools that can help local businesses, chains, destinations, you name it, more effectively connect with the people who can not only keep them in business, but grow it as well.
  • Kartini Ishak on 20 Jul 11
     
    What we can learn is the creation of more meaningful experiences, from this Foursquare study, is that reaches out to people and engages them. 
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Thanks to Google Plus, Picasa Gets Unlimited Storage for Photos & Videos, Also Better T... - 0 views

www.readwriteweb.com/...rage_for_photos_and_videos.php google+
shared by yeuann on 30 Sep 11 - No Cached
  • According to a FAQ on Picasa's support site, the photo-sharing service provides up to 1 GB of free storage for photos and videos to its users. But since Google+ actively encourages storing and sharing photos - its Android app even offers an "instant upload" option - there may have been some concern about storage limits among Picasa users. As it turns out, there's nothing to worry about. If you're signed up for Google+, photos up to 2048x2048 pixels and videos up to 15 minutes long won't count towards this free storage limit. And Google will automatically resize photos for you when you upload them to Google+, so they stay under the free size limit. That means only photos uploaded directly to Picasa Web Albums over the 2048x2048 size will count towards the 1 GB of free storage, explains Google. And when that limit is reached, photos will be automatically resized. Meanwhile, for non-Google+ users, there are slightly stricter rules: photos up to 800x800 and videos up to 15 minutes won't count towards free storage. Again, when the 1 GB limit is reached, larger photos will be resized down. Simply put, this means that whether you're on Google+ or not, Picasa offers unlimited free storage for photos and videos (under 15 minutes). The difference is that Google+ users can upload higher resolution photos to Plus/Picasa without being penalized.
  • yeuann on 30 Sep 11
     
    Just heard this from a friend and verified with the above article: "Signing up for Google+ has its perks, all your Picasa Web Album photos smaller than 2048 x 2048 pixels will not count towards the 1GB limit placed on your account, up from the 800 x 800 pixels if you do not have G+. My storage usage just went from 1 GB down to 0 MB LOL Hurray for Google+!"
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Overview of App Stores - 1 views

www.distimo.com/...country:192 mobile_development
shared by bernard tan on 20 Oct 11 - No Cached
  • bernard tan on 20 Oct 11
     
    You are able to find all sort of platform for app development here from Amazon Appstore for Android Apple App Store for iPhone and iPad, Apple Mac App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store Windows Phone 7 Marketplace and more within a dropdown menu all in a glance. Drill down to information per country. You may want to take a look or reference to this when developing app. There information like application the platforms the country have, people reached, billing methods, development supports, subscription billing or developer submission etc.
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20 Ways High Schools Are Using Twitter In The Classroom - 0 views

www.teachthought.com/...using-twitter-in-the-classroom twitter classroom education
shared by Kartini Ishak on 01 Feb 13 - No Cached
  • BACKCHANNEL DISCUSSION TOOL High school students can sometimes be quite introverted and shy in the classroom, but outspoken online. Additionally, some high school classes move through discussions quickly, and not all students find the opportunity to speak up in class. Both of these issues are addressed as high school classes encourage a Twitter backchannel discussion, in which quiet, shy, and unable-to-get-a-word-in-edgewise students are able to speak up in class without actually speaking up in class, sharing their comments, insights, and even relevant links through Twitter as the discussion goes on. Educators have found that Twitter backchannel discussions provide for more interaction not just in the classroom, but beyond, as students often enjoy further carrying on the conversation even after class time is over.
  • BACKCHANNEL DISCUSSION TOOL High school students can sometimes be quite introverted and shy in the classroom, but outspoken online. Additionally, some high school classes move through discussions quickly, and not all students find the opportunity to speak up in class. Both of these issues are addressed as high school classes encourage a Twitter backchannel discussion, in which quiet, shy, and unable-to-get-a-word-in-edgewise students are able to speak up in class without actually speaking up in class, sharing their comments, insights, and even relevant links through Twitter as the discussion goes on. Educators have found that Twitter backchannel discussions provide for more interaction not just in the classroom, but beyond, as students often enjoy further carrying on the conversation even after class time is over.
  • PROFESSIONAL DEVELOPMENT Twitter makes the education world smaller, connecting principals, teachers, and other education professionals across the U.S. and even around the globe. Principal Sheninger at New Milford High School in New Jersey started using Twitter to keep in touch with parents, but found its real value in reaching out to other educators and collaborating with them. He is able to use the tool to find new ideas, new resources, and ideas for professional development
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Push Me, Pull Me: Push-Pull in Social Media - 0 views

www.blueglass.com/...l-me-push-pull-in-social-media push pull social media
shared by Kartini Ishak on 19 Feb 13 - No Cached
  • Push strategy
  • Pull Strategy
  • Push-Pull in Social Media
  • ...5 more annotations...
  • Twitter is the prime example of where both strategies can exist, hand in hand. Many of the brands you follow are using both a push and pull strategy to engage their followers and also reach a small targeted group of people at the same time.
  • strong pull strategy here because they’re making use of the hashtags #sears and #tools, which is targeting those who may be following that hashtag as well as tweeting out a link to the tool itself with promotional copy
  • Facebook advertising is a push strategy.
  • Facebook apps are a pull strategy.  You’re generating interest in users when you put out a Facebook app. You’re putting something out there, and users will interact and provide data to you because they’re interested and want to.
  • social media is kind of a blurred line when it comes to whether a push or pull strategy is most effective and even more so when it comes to what tactics are TRULY push and TRULY pull. Social media is so interactive and has so many facets to it, that I think traditional push and pull strategies will be redefined to match our generation and the channels that we’re able to market on.
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7 Tips for Igniting Your Content With Social Media - 1 views

mashable.com/...social-media-content socialmedia reference tips content social media education learning
shared by Kartini Ishak on 07 Mar 14 - No Cached
  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
  • ...4 more annotations...
  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
  • Kartini Ishak on 07 Mar 14
     
    ""Content is fire. Social media is gasoline.""
  • Obi-Wan Fareed on 07 Mar 14
     
    Light my fire - The Doors :-)
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TODAYonline | Tech | Mobile Apps | Meet your app makers - 3 views

www.todayonline.com/...Meet-your-app-makers mobile apps todayonline
shared by mazlanhasan on 15 Oct 10 - No Cached
  • Appcelerator Titanium Mobile Platforms: iPhone and Android What you need to get started: Software installed from the site Feature set: 4/5 | Difficulty: 5/5 | Reach: 5/5 To use Appcelerator Titanium Mobile, you need to be familiar with Web languages like Python, HTML and Javascript. That said, you will not need to know specific programming languages typically required to develop apps for the iPhone and Android. All you do is build the app using Web languages, and Titanium does the rest. You will need to download the iPhone SDK (which is Mac-only) if you plan to make iPhone apps. This development platform doesn't come with any tutorials - you will have to rely on the goodwill of the community and learn how to use the tools through knowledge posted on forums. There are also paid services that provide support and automation during the app-making process. If you know how to wield the tools correctly, Titanium can offer more features than App Inventor for Android. But there are limitations to being a third-party development platform - the latest features in iOS and Android OS are not guaranteed to work here. Verdict: If you are open to teaching yourself app development as a hobby, the versatile Appcelerator Titanium Mobile is a great way to start. The faint of heart need not apply.
  • App Inventor lets you create apps by dragging and dropping "building blocks" embedded with code that work when you drag them onto a blank canvas. These blocks let you access virtually every function of an Android handset - from timestamps and touchscreen virtual buttons to the motion sensor and GPS.
  • bernard tan on 15 Oct 10
     
    An article on TodayOnline regarding reviews on Mobile App Development tool. - App Inventor for Android - Ovi App Wizard for Nokia Devices - Appcelerator Titanium Mobile for iphones
  • bernard tan on 15 Oct 10
     
    lesser hardcore programming is needed. less frustration and more hairs.
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E-learning: The future of education? - Education - Mail & Guardian Online - 1 views

www.mg.co.za/...arning-the-future-of-education
shared by Kartini Ishak on 25 Nov 10 - No Cached
  • The recent growth of ebooks and tablet computers, like the iPad, is fuelling the drive towards digital education. For the first time, institutions are thinking of innovative ways to incorporate digital content into learning programs. The potential to reach a global audience is also significant. And online learning need not be static or impersonal: on the contrary, it offers unparalleled opportunities for interactivity and open communication among students and teachers
  • Another attractive feature of online learning is that it is much more accessible than traditional tuition. Since resources can be spread instantly and for free to anyone in the world, learning is immediate, affordable and rewarding. It does not attract the hidden costs of contact based learning, like transport, material and stationery costs, which makes it valuable for less-privileged students. It also allows working people to gain valuable education in the time available to them, so that they can increase their skills and improve their working lives.
  • Many universities are now posting video lectures, reading materials and other resources for free online. The range of materials covers everything from introductory videos and podcasts to advanced textbooks and detailed research -- a true multimedia experience.
  • ...1 more annotation...
  • Gates says that it's not enough just to have good content: it needs to be organised in a useful way and backed up with a solid teaching support network. It is difficult to test knowledge or prove capabilities without structured academic programs. But this is where the internet can truly shine: an online course is not hampered by physical constraints or the high costs of full-time, contact-based learning. One teacher can easily oversee and support many students from anywhere in the world, and learning can be done at the student's pace, with access to a wider range of materials, discussions and resources than would be possible in a traditional physical learning environment.
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Useful Social Media Blog » Blog Archive » Gamification case studies; Foursqua... - 0 views

usefulsocialmedia.com/...eys-crisis-management-approach social media gamification foursquare
shared by Kartini Ishak on 20 Jul 11 - No Cached
  • Is location-based marketing a no-brainer now Foursquare has 10m users? Brian Solis certainly thinks so. In this piece, our favourite dapper guru investigates the data Foursquare released to celebrate reaching 10m users. A couple of choice quotes: “Services such as Foursquare bring the Yellow Pages alive”.
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Mobile video to take up 60% of all mobile traffic by 2016 | News | Rapid TV News - 1 views

www.rapidtvnews.com/...ll-mobile-traffic-by-2016.html mobile video
shared by Pek Mee Loh on 18 Oct 11 - No Cached
  • The "Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016" also predicts that the market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016.
  • Visiongain cautions that at present mobile video and TV services are straining the 3G networks and notes that its research suggests that operators will migrate to LTE to solve the bandwidth/capacity issues
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