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Teaching with Facebook is a way for me to engage my students, since many of them will be on the site before, after, and during any lecture. More than engagement, using Facebook allows me to build a bridge between my classroom curricula and what my students are doing outside the lecture hall. I must admit that student expertise with digital media often exceeds my own, and my attempts at using Facebook function as a common language that sets up my classroom as an experimental space allowing students to take risks, make connections, and participate with an alternative teaching style. As much as there are a number of other Facebook educators—there is even a Facebook groups for educators—I am certain that on my university campus I am the only instructor using this social network. My university administration has accused me of subverting our institutional course management system. They are correct. Facebook may be a commercial enterprise, but I argue that students can maintain a Facebook identity after they leave university. The work done in our lecture as represented in our Facebook group is something that lasts beyond a typical university course management system. In other words, access to the information, discussion, links, and learning is not cut off once the course is over.

Facebook launched three recent changes: revamped Friend Lists, a real-time news ticker, and the subscribe button. Friend Lists lets you share content with just your closest friends (with whom you have the strongest emotional connection), and the ticker lets you have real-time conversations with your friends as soon as they do anything. Subscribe lets you fill your News Feed with people you admire and respect, fostering a different type of emotional connection. But these changes are just the beginning. The changes Facebook will roll out on Thursday are designed to enhance the emotional connection its users have to each other through Facebook. These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could. On Thursday, developers will be elated, users will be shellshocked and the competition will look ancient. On Thursday, Facebook will be reborn. Prepare yourselves for the evolution of social networking.

Facebook explanation of the best way to engage brands Facebook Head of Brand Solutions, Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions

How to Cite Content in Social Media When you're sharing someone else's content in social media, the approach you take to give proper credit changes depending on the social network.

To Cite Someone's Content on Twitter: Simply include a "via @username" somewhere in the tweet. If you're retweeting someone's content but you edit their original tweet, be sure to change "RT" to "MT," which stands for "modified tweet."

To Cite Someone's Content on Facebook: Facebook makes it pretty easy to give credit when you're sharing someone else's content right from their own timeline -- they have a 'Share' button ready and waiting for you! If you're citing content from elsewhere on the web, but want to give attribution to another person or company -- like we did to Marketing Land below for breaking a news story -- you can find that person/company on Facebook and link to their Facebook Timeline in the status update.

In a study of link performance for short URLs generated by the service and posted on Facebook, Twitter and Tumblr, 1pm–4pm on weekdays emerged as the most fruitful time to post a link on Facebook, while for Twitter 1pm–3pm was best.

For both Facebook and Twitter, brands should avoid posting links after 8pm and before 8am, after 3pm on Fridays and on the weekends, or they run the risk of achieving low engagement on the post.

Facebook traffic begins to rise at 9am, peeks mid-week between 1pm and 3pm and fades from 4pm. Links posted from 1pm to 4pm result in the highest average click throughs, with absolute peak performance coming at 3pm on Wednesday.

Why isn’t my Facebook Page growing faster? Why aren’t people engaging more?

What Are Your Facebook Goals?

have a clear picture of the desired outcome

Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.

Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.

Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.

Facebook’s new Timeline gives users a large “cover photo” space at the top of the page. As we’ve already shown, this is a great opportunity to get creative with your profile presentation.

Use the % Feedback metric in Facebook Insights to see which status updates generate the highest %. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization.

WebSense launched Defensio 2.0 for Facebook, a Facebook app that can help keep your company's Facebook Page safe and clear from malicious links, spam and profanity

The new news feed features three major components: Bigger Images Multiple Feeds Mobile Consistency

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user "follows."

a chronological view is now available.

In recent weeks, Facebook has told us on two occasions about its teen-appeal problem. When it filed its annual report, it warned investors for the first time that younger users are turning to other services, particularly Instagram, as a substitute for Facebook.

"Teens recognized Instagram as a social network before anyone else," Solis said. "Everyone else treated it as a camera app."

You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 10-minute intervals.