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Ferananda Ibarra

6 New Values Change The Way Consumers Buy | Sustainability Marketing, Eco Marketing, En... - 0 views

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    Good values to express at Centifolia
Ferananda Ibarra

Toolkit | Forum for the Future - 0 views

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    Marketers have woken up to the responsibilities and opportunities from sustainability. All they need now is the right tools. Consumer Futures will act as prompt to stimulate and interrogate thinking and provides a rich resource for our clients, as well as for us at Dragon Rouge, to develop the brands and innovations that will thrive in a sustainable future."
Ferananda Ibarra

GreenBrands survey 2011 - 0 views

  • This year's study reveals that consumer interest in green products has expanded across categories. Consumers worldwide intend to purchase more environmental products in the auto, energy and technology sectors compared to last year. As consumers across the globe have become more savvy about how green choices in personal care, food and household products directly affect them and their families, they are expanding their green purchase interest to higher ticket items, such as cars and technology.
  • For brands, the 2011 findings emphasize that they must not only develop environmental strategies to address their environmental impact, but they must also connect with consumers in a compelling and relevant way on a market-by-market basis
  • Consistent with last year's study, more than 60 percent of consumers globally want to buy from environmentally responsible companies.
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  • 9,000 people in eight countries and ranking more than 370 brands.
Ferananda Ibarra

Consumer Futures 2020 | Forum for the Future - 0 views

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    Behavior change, communications, consumer engagement. futures
Ferananda Ibarra

Top Picks for Eco Friendly Cosmetics - 0 views

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    Some market trends.
Ferananda Ibarra

From Centifolia to Centisophia | Jean-François Noubel's blog - 0 views

  • Second, the perfumes & cosmetics sector, that many people consider as superficial and useless, occupies in reality an important place in our everyday life, and in the economy in general. Indeed, viral ideas and collective intelligence actions can potentially provoke an inspiring and leveraging wave, in this sector as well as in other sectors.
  • Lipstick and gloss? Many people, specially among the cultural creatives and generation Y part of society, have a negative and alienated understanding of the perfumes & cosmetics sector. They see it as lipstick and gloss. Wrong. Cosmetics go from make-up to toothpaste, sunblock, shampoo and soap. You can define it as any product that comes in contact with your body. Cosmetics have always existed and will always exist. Important to know: heavy weights in this industry don’t just do “perfumes” and “cosmetics”. Take a look at P&G, Givaudan, Firmenich or IFF… These guys also play in the flavors & fragrance field. They decide how our food, our drink or our detergent will smell and taste
  • That said, this industrial sector (like so many others) shows quite some alarming facts: Some products come from the extraction or exploitation of natural resources from all around the world. In many cases it affects ecosystems and hurts local populations (farmers, indigenous people…) who often operate under the control of local mafia. Child labor, degrading working conditions and wage slavery appear as common cases, from India to Haiti, from Australia to Madagascar. Some products affect our health Some products affect the environment (packaging, chemicals…) Some products rely on animal testing
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  • On a more systemic and global point of view, humanity has built its economies with a scarce monetary system called “money”. Scarce money provokes an incentive to “hunt” for… money. Such an activity requires the laying of “money traps” everywhere. Many, if not most, products on the market have this unique function of attracting this scarce money. We find no humanistic goal, no spiritual value, no healing function whatsoever, although these products do claim to serve a need. Therefore in many cases the making of a product comes with the making of a need. The products create the need, and not the opposite. To do so, the use of manipulation, temptation and lies to create the need have become a common and accepted practice, regardless the systemic consequences or the moral issues. This mechanism induced by a scarce monetary system leads to consumerist societies and consumption based economies. Supermarkets and TV commercials offer a good observation field. We see in a live way how lie and manipulation principles operate
  • Enter in any supermarket, observe and ask yourself how many products have a real humanistic, environmental or spiritual function? How many products provoke an immediate stimulus (pleasure), and how many trigger a genuine happiness?  You will likely conclude that humanity could thrive and have its highest needs served without most of the products aligned in the aisles. Also take a look at the packaging… the messages, the flashy colors, the subliminal words and images, the chosen spots in the store… Does it speak to your higher self or does it titillate your reptilian brain?
  • Watch TV commercials, and count the number of mind-numbing and debilitating messages. Observe how they manipulate, how they trigger the most basic drives in human psyche (hunger, sexual desire, etc) or invoke the highest spiritual values (freedom, self-realization…). This dynamics, now fed with more and more neuromarketing data, institutionalizes a societal practice of lies and manipulation. “This cream will make you look 20 years younger“, “this toothpaste will give you a Hollywood smile“, “this soap will make women happier“, “this shampoo will make you look like a star“, etc. Neither blaming and censoring the big brands, nor doing social activism against them will escape the whole system I just sketched. Only a global, distributed, systemic, innovative response can transcend it. Rather than becoming more terrifying players inside the current rules, why don’t we change the rules themselves and play a much funnier game?
  • Hence, the way we consider health and well-being can evolve. The way we define wealth can evolve. The way we trade with one another can evolve. The way we create economic ecosystems and currencies can evolve. Entrepreneurship can evolve. Information transparency can evolve. The whole game can evolve. It just takes a handful of committed visionary people who decide to play in another field and to show that they definitely have much more fun there.
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    YES!!!  JF has expressed the fullness of it. 
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