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Ferananda Ibarra

GreenBrands survey 2011 - 0 views

  • This year's study reveals that consumer interest in green products has expanded across categories. Consumers worldwide intend to purchase more environmental products in the auto, energy and technology sectors compared to last year. As consumers across the globe have become more savvy about how green choices in personal care, food and household products directly affect them and their families, they are expanding their green purchase interest to higher ticket items, such as cars and technology.
  • For brands, the 2011 findings emphasize that they must not only develop environmental strategies to address their environmental impact, but they must also connect with consumers in a compelling and relevant way on a market-by-market basis
  • Consistent with last year's study, more than 60 percent of consumers globally want to buy from environmentally responsible companies.
  • ...1 more annotation...
  • 9,000 people in eight countries and ranking more than 370 brands.
Ferananda Ibarra

6 New Values Change The Way Consumers Buy | Sustainability Marketing, Eco Marketing, En... - 0 views

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    Good values to express at Centifolia
Ferananda Ibarra

Online Game Helps Households Go Green - 0 views

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    For Fer to complement research on social gaming
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