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Ferananda Ibarra

GreenBrands survey 2011 - 0 views

www.cohnwolfe.com/...green-brands-survey-2011

survey green culturalcreatives brands consumerism consumer

shared by Ferananda Ibarra on 05 Jul 11 - No Cached
  • This year's study reveals that consumer interest in green products has expanded across categories. Consumers worldwide intend to purchase more environmental products in the auto, energy and technology sectors compared to last year. As consumers across the globe have become more savvy about how green choices in personal care, food and household products directly affect them and their families, they are expanding their green purchase interest to higher ticket items, such as cars and technology.
  • For brands, the 2011 findings emphasize that they must not only develop environmental strategies to address their environmental impact, but they must also connect with consumers in a compelling and relevant way on a market-by-market basis
  • Consistent with last year's study, more than 60 percent of consumers globally want to buy from environmentally responsible companies.
  • ...1 more annotation...
  • 9,000 people in eight countries and ranking more than 370 brands.
Ferananda Ibarra

The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability? - 1 views

amansinghcsr.sharedby.co/...jPCW9H

Conscious consumer consumer brands

shared by Ferananda Ibarra on 22 Mar 13 - No Cached
  • Ferananda Ibarra on 22 Mar 13
     
    I love the 5 points they offer about what conscious consumers want
  • catherine peyreaud on 09 Apr 13
     
    i've just read this post and find it quite interesting with this notion of tribe which is quite well described. why not invite her as a speaker for Centifolia?
Ferananda Ibarra

Consumer Futures 2020 | Forum for the Future - 0 views

www.forumforthefuture.org/...overview

Conscious consumer 'conscious markets'

shared by Ferananda Ibarra on 31 Mar 13 - No Cached
  • Ferananda Ibarra on 31 Mar 13
     
    Behavior change, communications, consumer engagement. futures
Ferananda Ibarra

Toolkit | Forum for the Future - 0 views

www.forumforthefuture.org/...toolkit

Conscious consumer futures

shared by Ferananda Ibarra on 31 Mar 13 - No Cached
  • Ferananda Ibarra on 31 Mar 13
     
    Marketers have woken up to the responsibilities and opportunities from sustainability. All they need now is the right tools. Consumer Futures will act as prompt to stimulate and interrogate thinking and provides a rich resource for our clients, as well as for us at Dragon Rouge, to develop the brands and innovations that will thrive in a sustainable future."
Ferananda Ibarra

Consumer Activism in the Social Era #innovation #networks #change - A Literacy of the I... - 0 views

goonth.posterous.com/ial-activism-in-the-social-era

consumer activism trends culturalcreatives brands

shared by Ferananda Ibarra on 18 Apr 13 - No Cached
  • Ferananda Ibarra on 18 Apr 13
     
    I'd maintain that people (consumers, brands and institutions) have developed their own ways to create positive change through resilient structures, and it is only a matter of time -- a relatively short window -- before we see these disintermediating solutions become a predominant part of the social, economic and political fabric.
Ferananda Ibarra

CSRwire Talkback Blogger - 0 views

www.csrwire.com/bloggers

bloggers USA

shared by Ferananda Ibarra on 15 Apr 13 - No Cached
  • Ferananda Ibarra on 15 Apr 13
     
    Not industry bloggers but CSR bloggers that talk about conscious consumers and might be interested in the Centifolia strategy.
Ferananda Ibarra

Changing Consumers to Users Key To Success of Circular Economy | Sustainable Brands - 0 views

www.sustainablebrands.com/...s-key-success-circular-economy

True circular economy

shared by Ferananda Ibarra on 14 Apr 13 - No Cached
  • Ferananda Ibarra on 14 Apr 13
     
    "nnovative business models that accelerate the transition to a circular economy have already been adopted by a variety of companies around the world. "
Ferananda Ibarra

6 New Values Change The Way Consumers Buy | Sustainability Marketing, Eco Marketing, En... - 0 views

www.greenmarketing.com/...s-change-the-way-consumers-buy

culturalcreatives values green lohas

shared by Ferananda Ibarra on 07 Jun 11 - No Cached
  • Ferananda Ibarra on 07 Jun 11
     
    Good values to express at Centifolia
catherine peyreaud

Bettina Gordon an american journalist who share a same vision of life and society.. - 1 views

could be interesting to invite http://www.bettinagordon.com/thank-you-for-joining-the-tribe/

culturalcreatives brands Conscious consumer speakers

started by catherine peyreaud on 09 Apr 13 no follow-up yet
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