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Maddy Wood

App prices - a few pennies more wouldn't hurt - Media news - Media Week - 0 views

www.mediaweek.co.uk/...1162401

shared by Maddy Wood on 05 Dec 12 - No Cached
  • App prices - a few pennies more wouldn't hurt Annette Ehrhardt, 03 December 2012, 8:30am Be the first to comment   With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
Jason Ryan

http://www.universalmccann.de/wave6/downloads/wave6_insights_international.pdf - 1 views

www.universalmccann.de/...ve6_insights_international.pdf

insights international social media earned media strategy business marketing content social business

shared by Jason Ryan on 14 Feb 13 - No Cached
  • Jason Ryan on 14 Feb 13
     
    Read the Universal McCann Wave Report.
Maddy Wood

An Internet Marketing Blog for Entrepreneurs - 1 views

www.sparkinboundmarketing.com/...keting-core-strategy-coca-cola

cocacola content_marketing earned media social media content strategy

shared by Maddy Wood on 22 Oct 12 - No Cached
  • “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Antony Mayfield

Forecast for 2012: Google engineer predicts hi-tech boost to UK high street | Media | g... - 0 views

www.guardian.co.uk/...forecest-2012-google

google retail stats ecommerce web influence behaviours

shared by Antony Mayfield on 03 Feb 12 - No Cached
  • Recent reports suggest that for every £1 spent online, the internet influences £3 spent in stores. Google and others are working to bring all the tools that made finding great products online easy and rewarding to the real world.
Antony Mayfield

Inside The Economist: Top 5 insights from Integrated Marketing | Lean Back 2.0 - 0 views

www.economistgroup.com/...ghts-from-integrated-marketing

economist brand_publishers integrated_marketing

shared by Antony Mayfield on 18 Sep 12 - No Cached
  • I spoke to Samantha Silberberg, integrated marketing manager, and Patrick McIntee, senior marketing manager, in The Economist Group’s integrated marketing department about the top
  • Advertisers are creating their own content in-house, and requesting it from media companies. So much of advertising today is about relinquishing control of brand image, but white-label content [content produced by media companies that advertisers rebrand to appear as their own] allows them to provide information that is valuable to readers while creating a positive brand image.
  • The truth is that many advertisers lack the time, skills, expertise and resources to produce effective white-label content. There is also still distrust from audiences towards companies that are not already content providers offering content.
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