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consumers looked at native ads 53% more frequently that display ads, and 32% of respondents said they would share a native ad with a family member.

Does that mean those consumers will buy more of the products being advertised? The report claims an 18% lift in purchase intent for native advertising vs. banner ads. Cristina Heise, VP of ad agency gyro Cincinnati, says that ringing up a sale isn't necessarily the purpose of a native ad. "Most of marketing is about repeat exposure and conditioning associating an experience with a brand," she says.

Heise's view, native advertising "goes native" in the sense that it adjusts to its surroundings. That doesn't mean a BuzzFeed ad unit necessarily, though. Heise says a compelling fashion ad in Vogue could be considered native advertising.

I can't tell you how many people asked me in the last couple weeks about Japanese teenage girls renting their thighs as advertising space for everything from Green Day albums to local bookstores. Yes, there is a PR agency offering this service, and yes, some girls seem to have participated. But headlines like "Japanese Women Use Their Thighs as Advertising Space" create fake trend hype. "A Handful of Japanese Teenagers Got Paid to Wear Ads on Their Thighs" isn't so exciting, is it?

While I am a fan of supple thighs, I've not seen this fascinating new advertising medium in use. My vision is perfect, but I would have difficulty making out the ads in the real world, no matter how hard I stare. Despite being technically analog, these ads are 100% digital! The whole point of them is to get media outlets desperate for clicks (I'm looking at you Daily Mail) to write about them. There's a word for this: Gimmick.

Images account for nearly 50 percent of the average Facebook News Feed's content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet are black boxes to ad targeters.

"We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV," said Adam Bain, Twitter's president of global revenue. "That's not what we believe. Twitter is a bridge." The deal, structured as a partnership, comes as people increasingly visit social networking sites and use mobile devices while watching television. A recent Nielsen study confirmed a strong correlation between increases in Twitter volume and TV ratings.

This is the future. It's convergence."

While the spending marketers commit to Twitter remain a fraction of the $205bn they spend on television globally, budgets are shifting quickly. Twitter's global ad revenues are expected to almost double this year, reaching $582.8m in 2013 up from $288.3m in 2012, according to eMarketer

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes. That's an eternity in Internet time, yet they were watched, loved and shared worldwide.

Six other ads are at least a minute long, leaving just two lonely spots—both of them comedies—holding down the fort for the traditional :30.

In a 2010 study conducted by Harvard professor Bharat Anand, and Alezander Rosinski, they examined how the power of ads are influenced by the magazine or newspaper they appear in. By placing the same ad in the respected Economist and perhaps the less respected Huffington Post, they discovered that the more respected the publication, the more people would trust and recall the ad

As part of the experiment we'd asked our test family to adopt an environmentally conscious behavior. To assist them in this endeavor, we brought in experts to advise the family on changing their patterns of consumption. They taught them how to recycle and conserve. We wanted to see if it was possible to effect change amongst hundreds of families' daily routine by introducing new behaviors at the highest levels of trust--from the experts down. In other words, could a single family's environmentally conscious behavior set the standard for their social circle and thus create widespread change? The answer was a clear and resounding "Yes!" Close to 31% of the thousands of people affected by the experimental family changed their recycling and conserving habits.

Deep trust is communicated subconsciously. It's rarely expressed explicitly, nor is imparted loudly or didactically. To trust deeply not only can change our minds, but it has the power to alter our most ingrained behaviors. It's a subtle emotion that the average commercial message fails to embody

When our emotional desires begin to shift toward a prospective brand, we align our reasons to be consistent with that intention. Our critical mind is always looking for evidence to support our beliefs. The stronger the emotion, the stronger the belief, and the greater the tendency is to seek out supporting evidence. We are not rational. We are rationalizers.

people in survey research and focus groups seek out reasons to explain their feelings about new products, concepts, and ads. Self-reported research shines the spotlight on their logical interpretation of emotion, rather than the motivators of behavior, the emotions themselves. Respondents and subsequently marketers often end up inventing rationalizations instead of big ideas.

Dyson now advises: “Don’t do market research--it will either tell you what you already know or put you off altogether.”

prankvertising bandwagon—from which brands attempt to shock and awe people into actually paying attention to advertising, instead of ignoring it.

Consumers are increasingly comfortable posting a wealth of personal information online, and such digital extroversion certainly creates opportunities for marketers to effectively target and embed their appeals

The films are a great example of how advertising has evolved for the age of perpetual beta. Had Ikea played the ads straight -- had they run nothing but porny shots of whisks and wooden spoons -- the whole campaign would've died as soon as it hit the intertubes; no one wants to look at that stuff (and the beauty of the Internet is that no one has to). But by blurring the line between advertising and content, Ikea creates incentive for people to click and, the thinking goes, to buy more stuff.