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Pedro Gonçalves

Twitter reaches biggest ad deal yet - CNN.com - 0 views

edition.cnn.com/...index.html

Advertising Marketing Online Advertising Online Marketing Twitter Twitter Ads

shared by Pedro Gonçalves on 24 Apr 13 - No Cached
  • "We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV," said Adam Bain, Twitter's president of global revenue. "That's not what we believe. Twitter is a bridge." The deal, structured as a partnership, comes as people increasingly visit social networking sites and use mobile devices while watching television. A recent Nielsen study confirmed a strong correlation between increases in Twitter volume and TV ratings.
  • This is the future. It's convergence."
  • While the spending marketers commit to Twitter remain a fraction of the $205bn they spend on television globally, budgets are shifting quickly. Twitter's global ad revenues are expected to almost double this year, reaching $582.8m in 2013 up from $288.3m in 2012, according to eMarketer
Pedro Gonçalves

Branding Goes Real Time - 0 views

www.brandweek.com/...f4e2b3b4a487b3d5dc1a839976bf73

Branding Real TIme Visa Intel Volvo GE

shared by Pedro Gonçalves on 25 May 09 - Cached
  • HP, for instance, using tools from Yahoo and Tumri, recently ran a campaign with more than 20,000 ad permutations. To do this, said Catherine Paschkewitz, director of demand generation, HP Direct, "you need to take the time to think of your testing framework and the different things you want to test. It's having an up-front process as you're launching and refreshing campaigns."
  • Another way to make display ads more real time is to use live video. Visa, for instance, ran live video in banner ads earlier this year that showed scenes from cities worldwide. Last month, Intel embedded live chat in its banners. Earlier this month, GE CEO Jeff Immelt (pictured) delivered a Webcast address on healthcare issues live in a banner ad on top sites. And Volvo and Intuit have piped Twitter into ad units.
  • Another challenge for brands is that consumers now expect instant gratification when it comes to customer service, which is why marketers like Apple, Bank of America and Overstock.com now provide live customer service on their sites. Kevin Kohn, evp of marketing at LivePerson, which worked with BoA and Overstock, said this is nearly a requirement in a real-time world.
Pedro Gonçalves

5 Ways To Foster Fanatical Brand Advocates | Fast Company - 0 views

www.fastcompany.com/...s-to-make-more-brand-advocates

Branding Brand Champions

shared by Pedro Gonçalves on 02 Aug 12 - No Cached
  • Zappos, Trader Joe's, Amazon.com, Method, Red Bull, The Body Shop, Google, and SodaStream all built their brands without advertising. Their brand advocates are their marketing department. "We've built this entire business, and an entire category in fact, on the power of our brand advocates," says Kristin Harp, U.S. marketing manager at SodaStream, which turns tap water into sparkling water and soda.
  • the three most powerful social media companies--Facebook, Twitter, and LinkedIn--never spent a dime on advertising or paid people to recommend them. They didn't need to. Advocates used social media to recommend them to their friends.
  • You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a brand advocate.
  • ...5 more annotations...
  • In today's world, it's advocates--not advertising's "Mad Men"--who have the power.
  • The biggest reason brand advocates are so powerful is a single, five-letter word: Trust. Nine of 10 online consumers say recommendations from friends and family members are the most trusted form of advertising worldwide. Only about 2 of 10 trust online ads.
  • Advocates' recommendations are the number-one influencer of purchase decisions and brand perceptions in nearly every product category from smartphones to software, hotels to housewares, cars to computers, financial services to fitness memberships.
  • In the old days (pre–social media), advocates' reach was limited to their immediate circle of family and friends. Recommendations were made over the water cooler at work or over dinner with friends. Now, empowered by social media (Facebook, Twitter, LinkedIn, YouTube, blogs, Foursquare, online reviews, and more), advocates collectively reach millions of buyers with trusted recommendations.
  • When you create and engage an advocate, you've identified a renewable marketing asset you
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