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The twitter train is pulling up, are you on board yet? Twitter is one of the most revolutionary messaging systems to come out in my opinion since AOL Instant Messenger back in 1997. It allows groups of users to simultaneously engage in conversations all at the same time, similar to being in a "chat room" in AOL. As a marketer this can be a golden tool if utilized properly for personal reputation management reasons.

:: Looking for detailed online reputation management services? Contact Andy or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::. Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch? A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company. A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency. It can also spread like a virus with the praise of just one customer, at one message board.