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:: Looking for detailed online reputation management services? Contact Andy or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::. Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch? A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company. A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency. It can also spread like a virus with the praise of just one customer, at one message board.